House Price Promise provides comfort in an uncertain housing market

Thu, Jan 10th 2008, 16:30

To provide comfort and reassurance to prospective homebuyers, award winning Redrow Homes has introduced a ‘house price protection’ promise – helping to protect the value of its customers’ new homes for up to three years.

Redrow’s marketing director Simon Bennett explains: “This is about giving confidence to home buyers who have found themselves in a somewhat uncertain place. Our house price promise underpins Redrow’s positive long term view. 

“We have confidence in the long term value of our homes and the benefits associated with owning a brand new Redrow home, but if a customer comes to sell their new Redrow property during the qualifying period and gets less than they paid, we will refund the difference up to 10% of the purchase price paid and for a period of up to three years from the date of legal completion.” 
It is one of the measures under the umbrella of ‘re:assure from Redrow’, which are designed to give home buyers confidence and to help get them moving in the current housing market.

Simon continues: “A lot of developers are throwing deals at potential customers as soon as they walk through the door without encouraging them to think about what they really want. We are taking a different approach and saying to our customers ‘find the home that ticks all your boxes, suits your lifestyle and makes you go ‘wow’, then talk to us about how you can  achieve it - and still feel safe and confident about your move’.

“As well as helping to protect the value of their new home, our ‘re:assure’ package includes measures to help people sell their current property at the best possible price; we may also take the property in part exchange, enabling them to make a quick and easy move with no fear of a chain collapsing.
“For those worrying about finding the money to pay the mortgage every month we may be able to provide a substantial subsidy for the first year or two; while those struggling to raise a 5% deposit, stamp duty or legal fees up-front, may prefer us to pay one or more of these instead.

“It’s all about giving our customers the choices they need, as well as peace of mind in buying the home they want.”

‘re:assure’ is being rolled out across the UK, where Redrow builds around 5,000 new homes annually in England, Scotland and Wales. These include everything from first time buyer starter units to family housing, luxury detached homes, contemporary city centre apartments, elegant townhouses and even refurbishment of listed buildings to create modern homes with period features.

For details of your nearest Redrow development call 0845 676 0500 or visit www.redrow.co.uk.