Redrow News
Need a fresh start?
Tue, May 15th 2007, 11:00
Whether you’ve been on the property ladder before but need to start again, or are new to home ownership, there’s a property to mark your new beginning at West 12, near Leeds.
There’s a new breed of home hunter on the rise – the SALTY. That is, a person who is single after a long term relationship. And with the growing trend for people starting over later in life, whether it’s because they’re newly single, or just because they want a fresh start, there’s more demand than ever for stylish, easy to maintain apartments at realistic prices to help people get back on the ladder.
And Redrow’s West 12 development, in Wortley near Leeds, offers just the right mix of central location and high specification to appeal to this emerging demographic.
Julie Rayner, sales director for Redrow Homes (Yorkshire) says: “The way we live our lives nowadays can be quite different from the typical 2.4 children existence of recent decades. We’re finding increasing numbers of single people – older and younger – buying by themselves at West 12, which definitely suggests a ‘SALTY’ effect.”
For those who have bought with a partner before, but are now buying a property alone after a break-up, apartments are a popular choice. Stylish and contemporary, they’re the perfect new pad to entertain in, and being brand new means a minimal amount of upkeep is needed. To tempt would-be purchasers further, Redrow will pay the stamp duty on selected plots for a limited period.
And West 12 is clearly hitting the spot, as 50% of the one and two-bedroom apartments available here have now been sold.
Julie says: “We’re really pleased with the success of the venture so far and it seems we have a magic combination on our hands. Our buyers love the sociable aspect of living in a development with lots of other like-minded people, and being situated just outside Leeds means that they get the best of both worlds – easy access to the city lifestyle, without having to live right in the middle of the action, which is perfect for professionals.”
A range of two-bedroom designs are currently available at West 12, with prices starting at £129,995 for a two-bedroom Roughton apartment and going up to £157,995 for a larger two-bedroom Argal apartment with en-suite shower room. Unusually for an apartment venture near to the city centre, all properties also come with parking spaces included in the price.
For more information about starting afresh at West 12, on Whitehall Road, Wortley, where a new show apartment is open for viewings, call the sales consultant on 0845 676 0513 or drop into the marketing suite from Tuesday to Sunday 10am – 5:30pm, and Monday’s between 12 – 4pm.


