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The Secret Life of a Show Home unlocks the mysteries behind how we exceed expectations and inspire buyers.

We take a peek behind-the-scenes to watch the clever tricks our talented designers use to make the Show Home look effortlessly stylish, from the very first fabric swatch to the final flourish. You can view the film here. Of course it takes a combination of skills to transform the entire house into a home – with attention to detail at the heart of the design. And from design to installation, every minute detail is planned and done with great precision.

Our Design Inspiration

Plans begin with the typical customer of each house type in mind, taken from in-depth research and meticulously thought through personas – if it’s a family home, then that’s what the talented team go to great lengths to create. In this case, it’s The Marlborough, an imposing five-bedroom home from the classic Heritage Collection, and it’s the perfect blank canvas to transform.

The traditional wide bay window and increased ceiling heights frame the design that our imaginative team have envisaged. They gather swatches and create mood boards to identify colour pallettes, textures and fabrics to impress. The team go to great lengths to forecast the latest interior trends, attending trade shows in Paris and Milan, taking influence from leading Interior Designers in the industry. From flooring and tiles to furniture and accessories, creating a fresh look to appeal and inspire customers is what really drives the team. Each Show Home has a unique scheme, showcasing the latest, premium specification. The rooms take months of planning to make the design look this easy and flow effortlessly with a seamless transition. 

The styling and completion stage ensures that the whole design comes together

Crafted With Care

An appealing collection of furniture, soft furnishings and stylish accessories are then sourced. Next, the dedicated team from Show Business Interiors bring the designs to life. A flurry of delivery vans bring an array of boxes and furniture to site, and a committed installations team begin their work.

Soft furnishings are steamed, beds are made, pictures are mounted and suddenly the Show Home has stylish features, and relaxing spaces that truly reflect Redrow’s premium brand. The team pay attention to the tiniest of details with carefully placed accessories. The composition of both individual rooms and open plan living has to shine at first glance and live up to the scrutiny of the discerning visitors’ gaze. Layers create depth and draw in the viewer where the art of the detail is at its most exquisite.

The Final Flourish

The styling and completion stage ensures that the whole design comes together, and is exactly how the team imagined. In the living areas, greenery, framed photographs and books are placed on our key pieces of furniture to create interest and visual height, bringing the design to life. In the bedrooms, throws, cushions and bedding are rearranged to perfection, creating a luxurious sanctuary.

Is everything in order, does everything work? Cushions are plumped, accessories are rearranged and immense care is taken to achieve the desired appearance and ensure the home has a flawless finish. Finally the doors open and the Show Home is unveiled to appreciative homebuyers.