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Pet Comforts: Your fur-ever home

Written by Redrow

1 Apr 2021

We’re dedicated to delivering a better way to live for every one of our customers. That’s why we’re providing this for pets now too! Today we’ve launched a new range of companion homes, based on our award-winning Heritage Collection, especially for them.

Introducing: Pet Comforts

These new homes are exclusively available through My Redrow and are the purrfect addition to your new Redrow home, giving your much loved pet that same ‘new home feeling’ our customers know and love. Developed in secret over the past 12 months by our in-house interior design and technical teams, all elements of your pets’ lifestyles have been carefully considered.

Read on to find out more about this exciting addition to the Redrow experience. 

A home fit for a King (Charles Spaniel)

Externally, each of these new homes draws on the same Arts & Crufts inspiration as our award-winning Heritage Collection, creating a warm and welcoming first impression with definite kerb-appeal. The floor plan and layout have also been carefully considered, echoing the hallmarks of a traditional Redrow home, with big open-plan spaces and taller floor to ceiling heights, while making them work for our four legged friends.

What’s more, home-owners will be able to use My Redrow to upgrade their new mini pet palaces with everything from personalised food bowls and blankets, storage for favourite toys and scratch matt flooring available as optional extras.

To understand how best to make these spaces work, we really had to get into the minds of our pets

A dog-house so good, you’ll want to be in it.

Whether you want your pet to have the same home as you or you want to give them the Redrow home of their dreams, each house type has been meticulously designed. 

Commenting on the inspiration for the design, Alysha Alli, Redrow’s in-house Group Interior Designer Manager said, “To understand how best to make the space work, we really had to get into the minds of our pets and understand what makes them tick. My team are always attending various design shows to keep up with the latest trends and Crufts is now a big part of that”. 

That insight and research can immediately be felt in the luxurious, two-level Barkshire. A stunning entrance way leads to a spacious open plan living and dining space before a hand-built, bespoke ramp takes the lucky pup to a large en-suite bedroom.

We’re not kitten around

We know every pet is special and that’s why we didn't stop there. We’re delighted to also be launching the scratch-proof Cattering today, perfect for felines that are really looking to elevate their living space to the highest levels of luxury. With optional extras including a self-cleaning litter tray in the en-suite and dedicated massage area there is something for every cat (and owner) to love.

And for the party-loving pussycat, the generously proportioned playroom on the first floor offers plenty of room for customisation via My Redrow and can be themed in a number of ways, from a built-to-scale ball pit that will keep them entertained for hours right through to a rave-themed laser light show featuring 32 programmable lasers that can be timed to accompany their favourite tracks. 

A ‘petter’ way to live

We’ve already been asked what’s next for this exciting new collection and have been hard at work on ensuring other members of the animal kingdom aren’t forgotten. First to launch next quarter and also benefiting from our self-cleaning technology is the waterproof Finsbury, ideal for any aquatic family members. We’re hard at work on the Hutchington too, as soon as we can get the rabbits to stop burrowing through the floor.

Ready to give your pet the home of your dreams? Then sign up for My Redrow today. As well as choosing your pet’s new home ready for the day you move in, you can also manage your appointments, track the progress of your new home, complete your reservation and manage your warranty information at a time that suits you.