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Brunch and baking to raise awareness for Fairtrade

Staff at Redrow Homes put their baking skills to the test during a Fairtrade Big Brunch event at the company’s Flintshire headquarters.

Employees were challenged to cook their favourite recipes using Fairtrade ingredients to raise money for charity and bring awareness to ways of helping farmers worldwide get a better deal.

Redrow’s neighbours at Starbucks at The Village Hotel St Davids supported the event by providing and serving up a range of Fairtrade teas and coffees, while Fairtrade chocolate company Divine Chocolate, 44% of which is owned by cocoa farmers, supplied products for blind chocolate tasting as well as prizes for the best bakers.

Donations at the brunch raised around £120 for Redrow’s charity of the year Claire House Children’s Hospice.

Fairtrade Fortnight 2016 runs from February 29 to March 13. Fairtrade supports those who produce our food to feel secure while inspiring people in the UK to use the power of their shopping to choose a fairer deal for farmers and workers.

Being part of Fairtrade means farmers get a fairer price for their products, and a little extra to invest in developing their farms.

Nicola Johansen, sustainability manager for Redrow Homes, said: “The event was a great success with lots of people getting involved to raise awareness for a worthy cause. We have some wonderful bakers within our team and they didn’t disappoint again, with a range of tasty treats served up using as many Fairtrade ingredients as possible, including sugar, honey, bananas, vanilla, coffee and of course lots of chocolate!

“We also challenged staff to try to tell the difference between Fairtrade chocolate from Divine and non-Fairtrade chocolate with most agreeing that the Fairtrade product tasted nicer and was of a higher quality.

“We’d also like to thank Starbucks at The Village Hotel St Davids and the team at Divine Chocolate for their support.”

The winners of the baking competition were Lauren James, named ‘Most Popular’ for her chocolate fudge cake with salted caramel, Cheryl Baldwin, named ‘Most Creative’ for her blueberry cheesecake, and Barbara Davies, named ‘Best Fairtrade Bake’ for her honey cake.

For more information on the homes Redrow is building at more than 120 locations across England and Wales visit

Established more than 40 years, Redrow Homes is one of the UK’s leading house builders, with a £1billion turnover and building more than 4,000 homes in 2014/15 financial year.

Operating across England and Wales, there is a strong emphasis on providing high quality homes in prime locations and its housing ranges feature designs to suit all lifestyles:

• The Heritage Collection combines traditional looking, ‘Arts & Crafts’ influenced exteriors with bright, modern, high specification interiors.

• The classically styled Regent Collection features Georgian inspired street scenes and architecture.

• Redrow has also launched a new brand of contemporary homes in Abode, which boast open plan layouts with streamlined kitchen, dining and lounge areas, high specification wet rooms and outdoor living space.

Redrow also creates exclusive bespoke developments in both rural and urban locations. The company has won numerous awards over the years, including, most recently, the Gold Award for Best Large Housebuilder at the What House? Awards 2015 and 2014, Best House Design at the Sunday Times British Home Awards 2015, the 2014 Building Awards Housebuilder of the Year and five consecutive 5* awards in the Home Builder Federation (HBF) annual customer satisfaction survey. Its ‘My Redrow’ online tool won the overall Customer Engagement category at the 2013 Peer Awards for Excellence. Web: