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Young apprentice Daniel Cato is fired up with enthusiasm for Brathay challenge

A talented young apprentice from Redrow Homes is taking on a challenge to help their local community and raise the profile of apprenticeships.

Daniel Cato, from Fleetwood, is competing in the Brathay Challenge 2013 along with eight fellow apprentices as part of the Redrow Northern team. The event is the official search for apprentice team of the year and is organised by the Brathay Trust and supported by the National Apprenticeship Service.

Redrow currently employs 87 office and trade apprentices. A total of 27 of the most promising trainees from the company were chosen to take part in the challenge in three teams.

Daniel, 20, is based at Redrow (Lancashire) as a joinery apprentice. He said: “I started off working on Redrow’s Harbour Village development in Fleetwood, after that I worked on the prestigious Villas at Lytham Quays which was a fantastic opportunity. Following that I moved onto Whitehill Meadows in Blackpool and now I can enjoy days with plenty of variety as I float between each development.”

He added: “The apprenticeship means I learn about each area of the industry and do bits of everything, but I mainly stick to roofs and chamber floor joists. I am really enjoying it because I like being outside and have met and worked with some brilliant people as well as picking up many skills in and outside my trade.”

During the challenge, which runs until March 31, Daniel is helping to raise the profile of apprenticeships. His team are promoting the project within their own company, through local media and also using social networking sites. They are also engaging with local schools and colleges to spread the word.

The team is also taking on a project to build a sensory garden at Alder Hey children’s hospital in Liverpool.

Karen Jones, HR director at Redrow Homes, said: “This challenge is a wonderful opportunity for our young trainees to build on their skills. It’s a fantastic show case for the individuals involved and also serves to shine a national spotlight on apprenticeships as an alternative to university. At Redrow we are huge advocates of apprenticeships and believe that they are one of the best ways to future proof our business and ensure our employees have the skills set to succeed.”

The two tasks in the challenge’s regional heats will each account for up to 50 per cent of the team’s final score, which will be assessed by a portfolio submitted to the judges. The top two teams from each region (North, Central, London and South East, South) will then battle it out to be crowned the apprentice team of the year.

The finalists will be announced at an event in London in April. The competition culminates in an adventure challenge at the Brathay Trust’s Windermere headquarters from June 10 to June 12.

For more information about the Brathay Challenge 2013, visit www.brathay.org.uk

For more on career opportunities with Redrow, go to www.redrowplc.co.uk/Careers-And-Recruitment; for details of their new homes around the UK visit www.redrow.co.uk


Redrow Homes is one of the UK’s leading house builders, operating across England and Wales, with a strong emphasis on high quality family housing in prime locations. Its New Heritage Collection of family homes combines traditional looking, ‘Arts & Crafts’ influenced exteriors with bright, modern, high specification interiors. Established more than 35 years, the company has won numerous awards over the years. Redrow received a 5* Award in the Home Builder Federation (HBF) annual customer satisfaction survey in 2011 and 2012; collected the Silver award in the Large Housebuilder category of the 2012 What House? awards; and its ‘Share a little bit of joy’ campaign was named best marketing initiative at the 2012 Housebuilder Awards.  Web: www.redrow.co.uk.