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Customer recommendations hit 96% for Redrow Homes

Just weeks after being awarded five stars for customer satisfaction, Redrow Homes is celebrating another coveted honour for the service it provides to homebuyers.

The Flintshire-based housebuilder has earned a Gold Award after an independent national survey conducted across the UK housing industry by In-house Research found 96.5% of customers nationally would recommend Redrow to others.

It follows hot on the heels of a third successive five-star rating in the Home Builders’ Federation annual customer satisfaction survey, a standard reserved again for those who achieve at least a 90% level of customer recommendation and overall satisfaction.

Kim Peters, Group marketing director for Redrow, said: “These awards are the benchmark against which we measure our customer service levels. The Gold Award from In-house Research is a highly sought after accolade and we are very proud to have achieved the standard for a second year.

“However, we will not be resting on our laurels, we will continue to strive for even higher levels of recommendations year after year and we remain dedicated to ensuring the joy experienced by our home owners is second to none.”

In-house conduct research for all of the major housebuilders, Redrow included, and continuously measure their customer satisfaction scores.

Customers were asked a specific yes or no question as to whether they would recommend Redrow based on the whole experience of purchasing a new home.  The survey is conducted over the telephone and with a response rate of more than 70%, the integrity of data and results is paramount. Every customer is phoned whether they are happy or unhappy.        

Malcolm Pitcher, managing director of In-house Research said: ‘It’s great to see yet again during 2012 that our clients are achieving high scores for overall customer satisfaction and recommendation. New home owners want to talk about their experience.  Several of our clients take the customer experience very seriously; they want to be the best and ensure that their customers experience the best possible service and support throughout the whole process of purchasing their new home’. 

Redrow builds around 2,500 homes every year across England and Wales, offering everything from apartments and starter homes to luxury detached villas in premium locations. Central to its product offering is the New Heritage Collection of family homes.  These traditional looking, Arts & Crafts influenced homes boast bright, modern and family friendly interiors. To find out where Redrow is building visit


  Redrow Homes is one of the UK’s leading house builders, operating across England and Wales, with a strong emphasis on high quality family housing in prime locations. Its New Heritage Collection of family homes combines traditional looking, ‘Arts & Crafts’ influenced exteriors with bright, modern, high specification interiors. Established more than 35 years, the company has won numerous awards over the years. Redrow received a 5* Award in the Home Builder Federation (HBF) annual customer satisfaction survey in 2011, 2012 and 2013; collected the Silver award in the Large Housebuilder category of the 2012 What House? awards; and its ‘Share a little bit of joy’ campaign was named best marketing initiative at the 2012 Housebuilder Awards.  Web: