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Developer asks "what makes a house a home?"

In a bid to discover what makes homebuyers tick, Redrow Homes is asking people why their homes are special to them.

And in the first week alone of the 10-week promotion, the housebuilder – which is celebrating its 40th anniversary this year - has received nearly 2,000 responses to its national online survey ‘What Makes a House a Home?’.

Every entrant will be placed into a prize draw to win one of forty £100 Red Letter Day prizes - one for each year of the company’s history – with four new winners drawn each week.

From who they prefer coming home to (their partner, a pet or a house full of people), to who their favourite dinner guest would be, the survey asks a series of questions designed to find out their likes and dislikes and what home really means to them.

Group marketing director Kim Peters said: “The concept of ‘home’ is something that’s personal and unique to each of us.  Of course we all value exterior character and interior design but there’s a host of other factors it encompasses such as the people we live with, our favourite rooms and our day-to-day routines.

“2014 may mark our 40th anniversary but we are not a company that rests on its laurels. We are constantly looking for ways we can update and improve the design of our homes. By asking people about their lifestyle, habits and interior preferences we’ll get a valuable insight into how we can design and build our homes to suit them.”

Redrow Homes has developments across England and Wales. The ‘What Makes a House and Home’ survey results will be announced after the prize draw closes on April 28.

Redrow’s short 10-question online survey is open to everyone, wherever they live and in whatever type of home. For your chance to win one of 40 Red Letter Days visit www.ilovemyhome.co.uk. Weekly prize draw winners will be announced on Redrow’s Twitter page: @RedrowHomes.

To find out more about the homes Redrow is building near you visit www.redrow.co.uk.


Currently celebrating its 40th year, Redrow Homes is one of the UK’s leading house builders, operating across England and Wales, with a strong emphasis on high quality family housing in prime locations. Its Heritage Collection of family homes combines traditional looking, ‘Arts & Crafts’ influenced exteriors with bright, modern, high specification interiors. The company has won numerous awards over the years, including three consecutive 5* awards in the Home Builder Federation (HBF) annual customer satisfaction survey in 2011, 2012 and 2013. Redrow also collected the Silver award in the Large Housebuilder category of the 2012 and 2013 What House? Awards; the award for best marketing initiative at the 2010, 2011 and 2012 Housebuilder Awards and its ‘My Redrow’ online tool won the overall Customer Engagement category at the 2013 Peer Awards for Excellence.  Web: www.redrow.co.uk.