New website puts home buyers in the picture

Now it’s much easier for home buyers to find the Redrow home they’re looking for following a revamp to the award winning housebuilder’s website.

The new-look features better use of photography and HD video content, plus 360virtual tours of individual house designs, so that potential home owners get an enhanced experience of a Redrow home of their choice before they visit the development.

An improved search facility allows customers to look for a home in any given area based on the number of bedrooms, price range and property type (eg. detached, semi, terraced, etc).  The search will identify all of the closest matches within the desired radius.

Kim Peters, group sales and marketing director for Redrow Homes, said: “The search is now very much focused on the type of home a customer is looking for and will return a number of options for them, potentially at different developments.  Previously a location search would identify developments in that area, irrespective of the type of homes offered, so the new website is much more finely tuned to our customers’ needs.

“It’s more streamlined; information about help available is easier to find; and the use of bigger, bolder photographs, more internal images, improved HD video content and the 3600 virtual tours make it much more visually appealing.”

Whilst browsing, customers can save searches to ‘my favourites’ for up to 30 days or to retain information for longer they can register for ‘my Redrow’.  They can also share their favourite developments, houses, videos and other content with their friends at the press of a button via Facebook, Twitter, YouTube or email.

Redrow is building a wide range of two to six-bedroom homes across England and Wales, with an emphasis on traditional looking family homes from its New Heritage Collection. Interiors are bright, modern and spacious with convivial open-plan living spaces and quality fixtures and fittings.

To find a new home to suit your needs visit

Redrow Homes is one of the UK’s leading house builders, operating across England and Wales, with a strong emphasis on high quality family housing in prime locations. Its New Heritage Collection of family homes combines traditional looking, ‘Arts & Crafts’ influenced exteriors with bright, modern, high specification interiors. Established more than 35 years, the company has won numerous awards over the years. Redrow received a 5* Award in the Home Builder Federation (HBF) annual customer satisfaction survey in 2011 and 2012; collected the Gold award in the Large Housebuilder category of the 2011 What House? awards; and its ‘Our Pride ~ Your Joy’ campaign was named best marketing initiative at the 2011Housebuilder Awards for innovation and excellence.  Web: