Judged by others in business, the awards, held at The Waldorf Hilton in London, recognise outstanding achievements of companies in the areas of corporate social responsibility, customer engagement and employee performance.
The national housebuilder triumphed in the Technology for Engagement category before going on to win the top prize in the section - the award for overall Customer Engagement - for ‘My Redrow’, an interactive online service that is revolutionising homebuying online.
Leading the way for the housebuilding industry, ‘My Redrow’ has been designed to make a home search and purchase a more personal experience, with one peer judge saying it shows how Redrow is “taking bold steps to modernise in an industry that is notoriously behind the times”.
By allowing customers to book appointments, select favourites and choose options online, it also brings the process of buying a property in step with other sectors, which already harness the power of the internet to its full potential.
Kim Peters, Group marketing director for Redrow Homes, said: “It’s fantastic to have gained recognition from our peers for ‘My Redrow’, which has been developed as a result of listening to feedback from our customers. Buying a home is usually the largest single purchase someone will make in their lifetime. We have taken a huge leap forward in terms of the quality of service we offer homebuyers, who have long been using the internet to streamline other areas of their lives.”
Stephen Citron, director of the Peer Awards, said: “Redrow were worthy winners of the 2013 Peer Award for Customer Engagement. The Peer Awards celebrate innovative initiatives across a whole range of key business areas, and are judged at conference by the finalists themselves. A ‘peer judge’ at the conference gave them their ‘impact’ vote for “making a true difference to their customers by making their lives and buying experience easier.”
A unique offering among the major housebuilders, My Redrow gives customers who create an account the chance to select favourite properties and developments, book appointments online, and save everything in one place. Once purchasers have reserved their new home, a major benefit of registering with My Redrow is that they can then select all their personal interior finishing touches via the website, so everything can be done in their own time and shared with their family.
“It’s very simple to set up an account and really easy to use,” adds Kim. “There’s scope to take this even further and we’re already planning even more helpful additions for the future. Customer service is at the heart of everything we do and this is another way we’re proving that we’re at the forefront of innovation in the sector.”
Homebuyers can register for My Redrow at www.redrow.co.uk by clicking on the ‘My Redrow’ tab at the top of the homepage. Customers who visit their nearest development can receive a demonstration of My Redrow in the marketing suite.
For more information on the Peer Awards visit thepeerawards.com.
Redrow Homes is one of the UK’s leading house builders, operating across England and Wales, with a strong emphasis on high quality family housing in prime locations. Its Heritage Collection of family homes combines traditional looking, ‘Arts & Crafts’ influenced exteriors with bright, modern, high specification interiors. Established almost 40 years, the company has won numerous awards over the years. Redrow received a 5* Award in the Home Builder Federation (HBF) annual customer satisfaction survey in 2011, 2012 and 2013; collected the Silver award in the Large Housebuilder category of the 2012 What House? awards; and its ‘Share a little bit of joy’ campaign was named best marketing initiative at the 2012 Housebuilder Awards. Web: www.redrow.co.uk.