Housing developer Redrow has appointed Faye Whiteoak as development director with specific responsibility for projects in Liverpool
Previously regional director for Gleeson Homes, Liverpool is a city she knows well and is delighted to be working in again.
Faye will take a lead role in delivering Redrow’s housing programme for the new Liverpool Housing Partnership forged with Liverpool City Council and Liverpool Mutual Homes. She also has a watching brief on other Redrow developments around the city.
The Liverpool Housing Partnership has been created to deliver 1,500 new homes and bring a further 1,000 back into use across the city and is a key focus of Mayor Joe Anderson’s pledge to build 5,000 new homes across Liverpool in his first term.
An architect by profession, Faye is a chartered member of the Royal Institute of British Architects (RIBA) and has recently been lecturing in architecture at the University of Central Lancashire, in Preston.
She said: “During my eight years with Gleeson, I worked very closely with Liverpool City Council on housing market renewal initiatives and the experience gained has enabled me to hit the ground running on such a significant new housing programme in the city.
“The Liverpool Housing Partnership is an ambitious and challenging initiative and I love that it is a long-term, forward thinking plan to bring much needed, high quality new homes to the city. I am also excited by the ‘can do’ attitude of all the partners with everyone totally committed to delivering the programme. And it’s great to be working for a property developer of Redrow’s calibre and reputation.”
Faye is currently splitting her time between Redrow offices in Chorley and the new satellite office that Redrow is creating within the Cunard Building, on Liverpool’s waterfront, where she can work closely with the rest of the partnership team.
Her immediate focus is on progressing plans to redevelop the sites of the former Watergate School, in Woolton, and Holly Lodge Girls’ College, West Derby, within the partnership.
Matthew Pratt, regional chief executive for Redrow, said: “Faye is an important new member of our team and brings valuable regeneration experience to the table. Her understanding of architecture, design and master-planning is also very relevant to the partnership.
“Our plan is to build up Redrow’s presence in Liverpool as the individual developments within the programme begin to take shape.”
Faye, who’s 40 – she was born the same year Liverpool-born Steve Morgan founded Redrow – is also a board member of housing association Hyndburn Homes in Accrington, Lancs.
Under the umbrella of the Liverpool Housing Partnership – and with a strapline ‘Building our Future’ - Redrow will provide a range of private sale executive homes and will identify and acquire land to enhance the Council’s own development sites. LMH will develop affordable housing by investing their own funding and by attracting grant funding and also seek to bring 1,000 empty properties back into use.
The City Council will provide strategic planning and housing need information. Land and investment will be brought together in a planned way, with any capital receipts generated by the sale of council sites and assets reinvested back into the partnership.
Established more than 40 years, Redrow Homes is one of the UK’s leading house builders, operating across England and Wales, with a strong emphasis on high quality family housing in prime locations. Its Heritage Collection of family homes combines traditional looking, ‘Arts & Crafts’ influenced exteriors with bright, modern, high specification interiors. The company has won numerous awards over the years, including, most recently, the Gold Award for Best Large Housebuilder at the WhatHouse? Awards 2014, the 2014 Building Awards Housebuilder of the Year and five consecutive 5* awards in the Home Builder Federation (HBF) annual customer satisfaction survey. Redrow also collected the award for best marketing initiative at the 2014 Housebuilder Awards and its ‘My Redrow’ online tool won the overall Customer Engagement category at the 2013 Peer Awards for Excellence.