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Redrow comments on the Apprentice Levy

Karen Jones, HR Director at leading housebuilder Redrow, comments on the introduction of the Apprenticeship Levy: “The Government’s recognition of the need to focus on grassroots recruitment through a number of avenues is to be applauded, and the introduction of the Levy will directly increase the number of businesses growing apprentice numbers across the UK. Technical skillsets, in particular in sectors such as construction, engineering and health and social care, are vital to the strength of UK PLC but are currently in short supply so this policy represents a significant step in the right direction.

“The impetus to increase take up however can’t be led by Government alone; now is the time for greater collaboration and industries with skills shortages should unite to better promote the benefits to young people of undertaking apprenticeships, and pursuing a career, in their respective areas. There is also work to be done in terms of schools and a coherent careers education policy. We surveyed 1,000 young people earlier this year, revealing that a third have never received information at school on apprenticeships.

“The Apprenticeship Levy should be viewed as one element of a holistic strategy and we need better collaboration on best practice within industry, as well as improved resourcing and information for schools to encourage children down a technical career path where appropriate. The introduction and future focus on T-levels is therefore welcome.

“Although the emphasis of the Government to date has been on apprenticeship starts, we must move to placing an equal emphasis on measuring and reporting on completions across all sectors and the quality of the training provided, as observed by the Commons Sub-Committee on Education, Skills and the Economy. We agree that only through measurement, particularly of attrition rates, can we inform future strategies effectively.”

Redrow’s research Overcoming Aversion to Apprenticeships can be viewed on the website.

Redrow was established in 1974. Today, it is one of the most successful and acclaimed property developers in the UK, building around 5,000 premium quality family homes a year in prime locations across England and Wales. Over Redrow’s history spanning more than 40 years, it has earned a unique reputation for quality and building beautiful homes, which people love to live in. To help achieve this it also focusses on two other key areas: valuing people and creating outstanding locations. Implementing its strategy whilst engaging with colleagues and stakeholders helps Redrow deliver significant value to investors and the wider community. Redrow is listed on the London Stock Exchange and is a constituent of the FTSE 250 index. For the year ended 30th June 2016, the Group reported record revenues of £1.38 billion. Redrow has been awarded the ‘Best Large Housebuilder’ title twice in the last three years at the What House? Awards. This year, Redrow was named as a UK Top 100 Apprenticeship Employer for the fourth consecutive year. Visit for more details.