Buster was joined at the hospital by Claire Jarvis, sales director for Redrow Homes (Lancashire), and marketing co-ordinator Janine Edwards.
Armed with gifts, they visited wards L2 (palette, tonsils and tracheotomies) and E2 (orthopaedics) and gave toys and games to patients.
Claire commented: “Many of those who work for Redrow at our Liverpool developments Cressington Heath and Summerhill Park developments are parents and we all recognise how distressing it can be to have a child who is ill and in hospital, particularly over the festive period. We wanted to bring some Christmas joy to Alder Hey and hope that the children enjoyed meeting Buster Bear and receiving their presents.”
Chris Done, head of fundraising and PR at Alder Hey, said: “It was a lovely gesture for Redrow to bring presents for the children in two of our wards. When you’re unwell there’s nothing better than a cuddle with a teddy so being able to meet Buster Bear was a real treat for the children.”
Redrow Homes is one of the UK’s leading house builders, operating across England and Wales, with a strong emphasis on high quality family housing in prime locations. Its New Heritage Collection of family homes combines traditional looking, ‘Arts & Crafts’ influenced exteriors with bright, modern, high specification interiors. Established more than 35 years, the company has won numerous awards over the years. Redrow received a 5* Award in the Home Builder Federation (HBF) annual customer satisfaction survey in 2011 and 2012; collected the Silver award in the Large Housebuilder category of the 2012 What House? awards; and its ‘Share a little bit of joy’ campaign was named best marketing initiative at the 2012 Housebuilder Awards. Web: www.redrow.co.uk.