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Get set to market now and beat the festive rush at Birch Grange

With January a prime month for people putting their homes on the market, experts are urging sellers to get in there first and beat the competition.

Last year, property website Rightmove reported a 20% increase in those looking for a new home between Christmas and New Year, with its page views on Boxing Day and New Year’s Day reaching up to 38 million*.

As a result, Redrow is recommending that those who want to secure one of the last few remaining brand new Heritage Collection home at Birch Grange, in Wardle, near Littleborough, at the start of 2015, seriously think about putting their existing property on the market pre-Christmas.

It’s a message backed by John Jarvis, managing director of north west agent Property Perspective. He believes that with so many vendors waiting until January to put their home on the market, a lot of the house-buying interest could be missed.

“Our enquiries and sales make January one of our busiest months of the year. People leaving it until the new year to market their property are certainly missing out as enquiries are heavy over the Christmas break. In reality, waiting until January to take the first steps means the property is not fully marketed until mid/late January, therefore missing out on when the enquiries are peaking,” he said.

It makes now the perfect time for vendors who would like to buy a brand new family home at Birch Grange to sign up to Redrow’s Mastermove scheme, allowing them to take full advantage of the festive boom.

Mastermove takes away all the stresses of selling, ideal in the busy run up to Christmas, because Redrow does all of the hard work. Customers have their property valued and, once a selling price is agreed, Redrow instructs a local estate agent to market the property on their behalf. Crucially, the housebuilder keeps in regular contact with all parties to ensure the sales process runs quickly and smoothly and they will even pay the estate agent’s fees at the end of the day. All it takes is a small deposit, which will be refunded upon completion.

Birch Grange has only half a dozen properties remaining, all of them four-bedroom detached family homes, with prices from £219,995. The development is close to picturesque Hollingworth Lake, within easy reach of Littleborough station for trains to Manchester (28 minutes) and Leeds and there’s a choice of reputable schools in the area.

And, because all of the remaining homes are under the £600,000 threshold, once customers have used Mastermove to ensure their existing property is ‘sold subject to contract’, they may even be able to use the Government backed Help to Buy scheme to reduce the initial cost of the new home they’re after.

Help to Buy includes a 20% equity loan that’s interest free for five years. This reduces the initial cost of the home being purchased and means customers only have to find a 5% deposit and 75% mortgage from a lender of choice.

For buyers and sellers interested in finding out more about the incentives available and how they could be wrapping up a sale of their existing property before Christmas, ready for a New Year move to Birch Grange, call 01706 550740 or see www.redrow.co.uk/birch.


Currently celebrating its 40th year, Redrow Homes is one of the UK’s leading house builders, operating across England and Wales, with a strong emphasis on high quality family housing in prime locations. Its Heritage Collection of family homes combines traditional looking, ‘Arts & Crafts’ influenced exteriors with bright, modern, high specification interiors. The company has won numerous awards over the years, including, most recently, the 2014 Building Awards Housebuilder of the Year and four consecutive 5* awards in the Home Builder Federation (HBF) annual customer satisfaction survey in 2011, 2012, 2013 and 2014. Redrow also collected the Silver award in the Large Housebuilder category of the 2012 and 2013 What House? Awards; the award for best marketing initiative at the 2010, 2011 and 2012 Housebuilder Awards and its ‘My Redrow’ online tool won the overall Customer Engagement category at the 2013 Peer Awards for Excellence.Web: www.redrow.co.uk.