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Get set to market now and beat the festive rush

With January a prime month for people putting their homes on the market, experts are urging sellers to get in there first and beat the competition.

Last year, property website Rightmove reported a 20% increase in those looking for a new home between Christmas and New Year, with its page views on Boxing Day and New Year’s Day reaching up to 38 million*.

As a result, Redrow is recommending that those who want to secure a brand new home at College Green in Crewe at the start of 2015 to seriously think about putting their existing property on the market pre-Christmas.

And to help vendors take that step, they are also being invited to a special event over the weekend of December 6/7 at College Green to find out more about why they shouldn’t wait to get their property on the market.

It’s a message backed by John Jarvis, managing director of North West agent Property Perspective. He believes that with so many vendors waiting until January to put their home on the market, a lot of the house-buying interest could be missed.

“Our enquiries and sales make January one of our busiest months of the year. People leaving it until the new year to market their property are certainly missing out as enquiries are heavy over the Christmas break. In reality, waiting until January to take the first steps means the property is not fully marketed until mid/late January, therefore missing out on when the enquiries are peaking,” he said.

It makes now the perfect time for vendors who would like to buy a brand new family home at College Green to sign up to Redrow’s Mastermove scheme, allowing them to take full advantage of the festive boom.

Mastermove takes away all the stresses of selling, ideal in the busy run up to Christmas, because Redrow does all of the hard work. Customers have their property valued and, once a selling price is agreed, Redrow instructs a local estate agent to market the property on their behalf. Crucially, the housebuilder keeps in regular contact with all parties to ensure the sales process runs quickly and smoothly and they will even pay the estate agent’s fees at the end of the day. All it takes is a small deposit, which will be refunded upon completion.

Homes at College Green, on the site of the former South Cheshire College campus, all hail from Redrow’s popular Heritage Collection and boast traditional looking Arts & Crafts-influenced exteriors combined with bright, modern interiors. Current availability includes a range of three and four-bedroom homes priced from £174,995.

For those buying under the £600,000 threshold, once they’ve used Mastermove to ensure their existing property is ‘sold subject to contract’, they may even be able to use the Government backed Help to Buy scheme to reduce the initial cost of the new home they’re after.

Help to Buy includes a 20% equity loan that’s interest free for five years. This reduces the initial cost of the home being purchased and means customers only have to find a 5% deposit and 75% mortgage from a lender of choice.

The ‘Why Wait’ event will take place at College Green on Dalebank Avenue in Crewe over the weekend of December 6/7 between 11am and 4pm.

For buyers and sellers interested in finding out more about the incentives available and how they could be wrapping up a sale before Christmas, ready for a New Year move, visit www.redrow.co.uk.


Currently celebrating its 40th year, Redrow Homes is one of the UK’s leading house builders, operating across England and Wales, with a strong emphasis on high quality family housing in prime locations. Its Heritage Collection of family homes combines traditional looking, ‘Arts & Crafts’ influenced exteriors with bright, modern, high specification interiors. The company has won numerous awards over the years, including, most recently, the Gold Award for Best Large Housebuilder at the WhatHouse? Awards 2014, the 2014 Building Awards Housebuilder of the Year and four consecutive 5* awards in the Home Builder Federation (HBF) annual customer satisfaction survey. Redrow also collected the award for best marketing initiative at the 2014 Housebuilder Awards and its ‘My Redrow’ online tool won the overall Customer Engagement category at the 2013 Peer Awards for Excellence.  
Web: www.redrow.co.uk.