Leading housebuilder Redrow is building on its success in the Midlands with plans for several new sites.
The expansion of the company’s Tamworth-based Midlands business will boost the economy by providing new jobs and new homes. In fact, Redrow has already begun the recruitment process to appoint the sales consultants who will sell them.
Already building homes in Derbyshire, Leicestershire, Nottinghamshire, Shropshire, Staffordshire, West Midlands and Worcester, Redrow has plans for new developments in Alcester, Bromsgrove, Wolverhampton, Evesham, Pershore and Leicester.
In six months time Redrow will be selling homes from 20 outlets across the East and West Midlands, with the company’s sought-after New Heritage Collection taking centre stage.
Matthew Pratt, managing director for Redrow Homes (Midlands), commented: “Launched in 2010, the New Heritage Collection is now firmly established as a premium housing product. It combines traditional looking Arts & Crafts influenced exteriors with bright, modern, family friendly interiors.
“Opening new outlets is a priority as it will enable us to offer our high specification homes to a wider market and, as our business grows, new jobs will be created, providing employment opportunities for local people.”
Work is already underway to construct 55 new homes at Compton Park in Wolverhampton. The first homes on the 10.8 acre site are due to be released for sale in January.
The site is being redeveloped following a decision by the University of Wolverhampton to vacate its Compton Park Campus. St Edmunds Catholic School will relocate to part of the former university campus and along with the homes and school, a new Wolverhampton Wanderers football academy will be built.
In Alcester, Redrow has commenced works on site to build 119 homes on the 15 acre site in Kinwarton Farm Road.
The company has submitted a reserved matters application for 187 homes on the 18.1 acre site. Subject to approval, construction is due to start in December. The homes are to be sold from two show areas, which, if all goes to plan, will be open by spring 2013.
In Leicester, Redrow intends to transform part of the former Towers Hospital site in Gypsy Lane with new homes. The 12 acre site has outline consent for residential development and a reserved matters application has been submitted for permission to build 120 homes. It is hoped work could start in February.
Redrow’s Tamworth-based operation currently directly employs c115 people as well as providing work for many more sub-contractors and those in the supply chain. The company is also investing in providing the housing industry’s future workforce through apprenticeships and graduate training programmes.
Redrow Homes is one of the UK’s leading house builders, operating across England and Wales, with a strong emphasis on high quality family housing in prime locations. Its New Heritage Collection of family homes combines traditional looking, ‘Arts & Crafts’ influenced exteriors with bright, modern, high specification interiors. Established more than 35 years, the company has won numerous awards over the years. Redrow received a 5* Award in the Home Builder Federation (HBF) annual customer satisfaction survey in 2011 and 2012; collected the Gold award in the Large Housebuilder category of the 2011 What House? awards; and its ‘Our Pride ~ Your Joy’ campaign was named best marketing initiative at the 2011Housebuilder Awards for innovation and excellence. Web: www.redrow.co.uk.