With three-quarters of the homes sold in little over a year, Redrow’s Great Park development in Rubery has been a huge success.
A desirable location, good access and essential services close at hand have all contributed to Great Park’s popularity, but recent research conducted for RIBA (Royal Institute of British Architects) suggests that the design of the homes is equally important.
Pauline Turnbull, sales director for Redrow Homes (Midlands), said: “We were very interested to read of RIBA’s survey as their results echoed a lot of our own findings prior to introducing The New Heritage Collection which features at Great Park.
“Like RIBA, we found that homebuyers are influenced by the homes they lived in previously and want a home which has ‘period’ features, but is practical too. That is the ethos on which New Heritage was founded. Our Arts & Crafts inspired exteriors give people the period style ‘character’ they want and often remind them of the home they grew up in as children”
Inside too, Redrow believes its homes already offer many of these things that RIBA says people want and need from their home.
Pauline continued: “The survey highlighted that people want a large main living area for eating, entertaining and relaxing and the convivial open plan layouts of our homes ticks that box. Another must-have is space for essential household items; our homes include a laundry or utility room to keep the washer and dryer out of the kitchen, as well as providing additional cupboard space.”
With so much in their favour it’s no wonder that 75% of the hundred homes at Great Park are already sold. The former hospital site includes lots of mature trees which give the development a green and leafy feel; at the same time it’s close to essential amenities, including a supermarket, cinema, bowling alley and family restaurants.
The development is approximately 10 miles south of Birmingham city centre, while the M5 motorway is nearby for commuting further afield.
Four and five-bedroom detached family homes are currently available with prices from £249,995 to £354,995.
They boast kitchens that are stylish, practical and well-equipped, with integrated top brand name appliances such as oven, fridge freezer and microwave included as standard and tall cabinets and extra wide drawers which offer plenty of storage. Bathrooms and en-suites enjoy quality fixtures and fittings, with a tile range that’s exclusive to Redrow.
To experience the beauty of the homes for yourself, visit Great Park, where the show homes are open daily from 10am to 5.30pm. For more information, call 0121 439 6637 or see www.redrow.co.uk/great-park.
Redrow Homes is one of the UK’s leading house builders, operating across England and Wales, with a strong emphasis on high quality family housing in prime locations. Its New Heritage Collection of family homes combines traditional looking, ‘Arts & Crafts’ influenced exteriors with bright, modern, high specification interiors. Established more than 35 years, the company has won numerous awards over the years. Redrow received a 5* Award in the Home Builder Federation (HBF) annual customer satisfaction survey in 2011 and 2012; collected the Gold award in the Large Housebuilder category of the 2011 What House? awards; and its ‘Our Pride ~ Your Joy’ campaign was named best marketing initiative at the 2011Housebuilder Awards for innovation and excellence. Web: www.redrow.co.uk.