New regional director for Redrow's growing Midlands business
Redrow's new regional director has set his sights on building the business as the housing market continues to show signs of recovery.
After four years of working as the land director for Redrow Homes (Midlands), Darren Turk has been promoted to regional director, with day to day responsibility for how the divisional company is run.
It follows the promotion of previous managing director Matthew Pratt to the new role of regional chief executive, where he will oversee four divisions covering the North of England, North Wales and Midlands.
Darren has a BSc in land management from De Montfort University and over 16 years’ experience in the housing industry, including six years as land director for another national housebuilder prior to joining Redrow.
Based at the company’s divisional headquarters in Tamworth, Darren, 38, is relishing the challenges that his new role brings.
“Land and planning are my main areas of expertise and I have enjoyed playing a key role in helping Redrow grow its Midlands business. Since I joined the company four years ago we have bought land with a gross development value of around half a billion pounds,” Darren says.
“We have grown rapidly in recent years and with the economy showing signs of growth and increased consumer confidence, it’s an exciting time for me to take on the role of regional director.”
Redrow’s Midlands’ business currently had 17 live sales outlets across Leicestershire, Nottinghamshire, Shropshire, Staffordshire, the West Midlands, Warwickshire and Worcestershire. There are eight new ventures soon to start and several others planned.
“Various industry experts are pointing to a recovering market and this is reflected in our experience across the region. Sales are increasing, the number of enquiries from prospective purchasers is growing and we have a number of new sites coming through the planning process from land to meet that demand,” Darren adds.
Darren lives with his wife Jo and their three children in Barnt Green, Worcestershire.
“I’ve lived in new build homes myself so appreciate fully the benefits of buying new. Energy efficiency is a key factor as new homes are much more economical to run than their older, second hand counterparts, so our homeowners should save money on their utility bills while also helping the environment,” he says.
Redrow’s Midlands’ business directly employs more than 100 people in Tamworth and at its developments, as well as providing work for many more sub-contractors and those in the supply chain. The company is also investing in providing the housing industry’s future workforce through apprenticeships and graduate training programmes.
Redrow Homes is one of the UK’s leading house builders, operating across England and Wales, with a strong emphasis on high quality family housing in prime locations. Its New Heritage Collection of family homes combines traditional looking, ‘Arts & Crafts’ influenced exteriors with bright, modern, high specification interiors. Established more than 35 years, the company has won numerous awards over the years. Redrow received a 5* Award in the Home Builder Federation (HBF) annual customer satisfaction survey in 2011, 2012 and 2013; collected the Silver award in the Large Housebuilder category of the 2012 What House? awards; and its ‘Share a little bit of joy’ campaign was named best marketing initiative at the 2012 Housebuilder Awards. Web: www.redrow.co.uk.