Redrow turns up the heat on Midlands Housing Market
The opening of 13 show homes across four locations in just three months is evidence of how Redrow is helping to satisfy housing demand in the Midlands.
Tamworth-based Redrow Homes (Midlands) has launched developments in Stafford, Droitwich, Harborne and Tamworth in quick succession, with several more sites scheduled to launch in the coming months.
Across the four locations Redrow will build more than 1,500 homes and invest tens of millions of pounds in community infrastructure to ensure the developments are sustainable.
In Stafford, homes will be built across two neighbouring developments Priory Park and Church View. Three show homes opened at Priory Park in April and two more recently opened at Church View.
At The Orchards in Droitwich, three show homes opened in May. That month also saw the opening of a show home at Knightlow Park showcasing the properties being built in the popular Harborne area.
The most significant project is Amington Garden Village, which will see up to 1,100 homes built in Tamworth. Four show homes are now open at the Amington Fairway phase, with additional examples opening soon at neighbouring Amington Green.
Pauline Turnbull, sales director for Redrow Homes (Midlands), says: “It’s been an exciting and extremely busy period for the entire Redrow Midlands team launching so many new developments in such quick succession as we attempt to satisfy housing demand in the region. Buyers across the Midlands have shown a real appetite for new homes. Since the start of April we’ve had more than a thousand people have enquired about the homes we’re building across new sites in Stafford, Droitwich, Harborne and Tamworth.”
All four locations feature designs from Redrow’s sought-after Heritage Collection. Inspired by the architecture of the Arts & Crafts era, the properties look very traditional externally; while inside they boast a high specification designed to meet the demands of modern living.
“The Heritage Collection continues to evolve in line with customer feedback, offering buyers the very best of old and new,” Pauline added.
“But there’s much more to our developments than simply building houses. We strive to create new neighbourhoods and enhance existing communities through investing in the areas in which we operate. For example, linked to our flagship Amington Garden Village we’ll be investing £14 million in the local area, contributing towards the cost of a new primary school; creating a new community woodland; extending the Hodge Lane Local Nature Reserve and funding improvements to sports facilities.
“We’ve also made a substantial commitment to affordable housing including 175 properties across developments in Stafford and Droitwich.”
In Harborne the housebuilder has agreed to provide two hectares of open space and other family friendly features, including a park area fitted with gym equipment for use by the local community. The company has also pledged £795,000 towards improvements at a local park to provide additional football pitches and a new sporting club house.
In Droitwich more than £500,000 has been set aside for transport, including a cycling strategy, while more than £380,000 will be contributed towards local education facilities. Sports facilities at Droitwich Leisure Centre will receive a £200,000 boost and payments will also be made towards policing, recycling and public art.
Over in Stafford an investment of £1.4 million will go towards education and £213,000 will be allocated for improving sports facilities.
More than six acres of land will be public open space, including ponds and swales with mature trees around the site retained, while some £415,000 has been allocated for play facilities, including a skate park.
Redrow will also pay £375,000 towards the provision of a bus service to the town centre and fund promotion of sustainable travel.
Redrow was established in 1974. Today, it is one of the most successful and acclaimed property developers in the UK, building around 5,000 premium quality family homes a year in prime locations across England and Wales. Over Redrow’s history spanning more than 40 years, it has earned a unique reputation for quality and building beautiful homes, which people love to live in. To help achieve this it also focusses on two other key areas: valuing people and creating outstanding locations. Implementing its strategy whilst engaging with colleagues and stakeholders helps Redrow deliver significant value to investors and the wider community. Redrow is listed on the London Stock Exchange and is a constituent of the FTSE 250 index. For the year ended 30th June 2016, the Group reported record revenues of £1.38 billion. Redrow has been awarded the ‘Best Large Housebuilder’ title twice in the last three years at the What House? Awards. This year, Redrow was named as a UK Top 100 Apprenticeship Employer for the fourth consecutive year. Visit redrow.co.uk for more details.