STAFFORDSHIRE art students are exhibiting their talents in Redrow show homes as part of a collaboration between the housebuilder and Newcastle-under-Lyme College.
Now in its second year, the scheme offers budding artists the opportunity to experience working to a client-led brief and provides stunning pieces of art to be exhibited in Redrow show homes.
The 33 students on the BTEC Extended Diploma in Art and Design Level 3 course at NULC were split into 10 teams of three or four for the project and briefed to create bespoke artwork to be displayed at Church View.
A team from Redrow judged all of the artwork submitted and selected a set of paintings inspired by the canalside near to Redrow’s Church View development in Stafford as the winning entry. They were produced by Evie Brammeld, Heather Cooper and Jade Turnball.
First runners up were Michaela Hughes, Franz Leeping and Izzy Thompson, with second runners up Esme Hendy, Elena Presti and Taylor Clegg.
Redrow Group interior design manager Emma Brindley, a former NULC student herself, explained: “The students visited existing show homes to give them an insight into the layout of the properties, the colour palettes we use and the rooms in which their work might be displayed. Each team really brought the brief to life and created some beautiful artwork. Their paintings complement the décor and are a real talking point for visitors to Church View who are really impressed by the quality of their work.”
Producing the artwork for Redrow formed a ‘collaboration brief’ as one of the many units students cover during the two-year full-time course at NULC.
Lecturer Andrea Birch-Machin explained: “We gave the students three weeks to complete the project, with all of them taking the time to explore the nature of collaborative work, sourcing examples to discuss and review.
“They all created mood boards and presented their ideas to each other, including intended theme, colour scheme and client. Some students, including the winners, took photographs on location which helped inspire the landscape artwork they produced for the project.”
Redrow was established in 1974. Today, it is one of the most successful and acclaimed property developers in the UK, building around 5,000 premium quality family homes a year in prime locations across England and Wales. Over Redrow’s history spanning more than 40 years, it has earned a unique reputation for quality and building beautiful homes, which people love to live in. To help achieve this it also focusses on two other key areas: valuing people and creating outstanding locations. Implementing its strategy whilst engaging with colleagues and stakeholders helps Redrow deliver significant value to investors and the wider community. Redrow is listed on the London Stock Exchange and is a constituent of the FTSE 250 index. For the year ended 30th June 2016, the Group reported record revenues of £1.38 billion. Redrow has been awarded the ‘Best Large Housebuilder’ title twice in the last three years at the What House? Awards. This year, Redrow was named as a UK Top 100 Apprenticeship Employer for the fourth consecutive year. Visit redrow.co.uk for more details.