A Child's Eye View of the Perfect Home
A giant playroom, a home cinema, a swimming pool or a park in the garden have come out top in a list of things that children would like to change about their home.
Quirkier items on the wish-list included to paint the whole thing pink, move it to Cyprus or have a secret lock on the bedroom door.
Their dream bedrooms would include everything from lots of toys and a cinema size TV, to a chocolate fountain, a tent for sleepovers, a real racing car, a turtle aquarium or a full size Dr Who’s Tardis!
Research among youngsters aged 6 to 15 years was conducted by UK housebuilder Redrow Homes in a bid to understand what ‘home’ means to young people.
Children taking part also let their imaginations run riot when it came to deciding who they’d like at their house warming party or as their next door neighbour. Votes were cast for popstars One Direction, JLS, Lady GaGa and Rihanna; footballers Ronaldo and Wayne Rooney; superheroes Batman and Spiderman; plus Dr Who and his assistant Amy Pond – but definitely not the Daleks or Cybermen! More down to earth answers included their best friend or their nan and granddad.
On a more serious note the research uncovered some of the things that impact most on children during a house move and has led to the creation of a special scrapbook that will be given to the young children of families buying a Redrow home. In it, there’s space for them to add photos, draw pictures, write notes and keep a record of their old friends’ contact details so they don’t lose touch after the move. It also encourages them to think about the reasons for moving and to appreciate all the positives of their new home.
Kim Peters, group sales and marketing director for Redrow, said: “The aim is to make young children feel like they have an active role to play in the moving process – rather than it being something that just happens and over which they have no control.”
Redrow’s research revealed that having a new bedroom, a bigger bedroom or a bedroom of their own was the best thing about moving house for most children. Leaving behind friends and an old school or having to pack up all their belongings was the worst bit.
Some 53% of the youngsters questioned found moving ‘exciting’, but 11% of them described it as ‘scary’ and 20% said it made them ‘sad’; 45% were ‘very excited’ about making new friends, while the opportunity to discover a new neighbourhood made 29% ‘very excited’ and 50% ‘curious’.
Aimed at children aged 5 to 11 and led by Issy, the little girl who fronts Redrow’s current marketing campaign, ‘Issy’s Moving House Scrapbook’ will be given free of charge to relevant customers at the point of reservation. The scrapbook also offers parents advice on further reading to help their children adapt to a move, with a list of ‘bedtime books’ to choose from. Redrow is also working on an online version of the scrapbook.
Redrow Homes is one of the UK’s leading house builders, operating across England and Wales, with a strong emphasis on high quality family housing in prime locations. Its New Heritage Collection of family homes combines traditional looking, ‘Arts & Crafts’ influenced exteriors with bright, modern, high specification interiors. Established more than 35 years, the company has won numerous awards over the years. Redrow received a 5* Award in the Home Builder Federation (HBF) annual customer satisfaction survey in 2011 and 2012; collected the Gold award in the Large Housebuilder category of the 2011 What House? awards; and its ‘Our Pride ~ Your Joy’ campaign was named best marketing initiative at the 2011Housebuilder Awards for innovation and excellence. Web: www.redrow.co.uk.