Children enjoy their moment in the spotlight
There were tears and laughter at a Lancashire school as staff and pupils were shown the results of an innovative education project led by housebuilder Redrow.
Pupils from Trinity Church of England/Methodist Primary School, at Buckshaw Village, near Chorley, have produced a short film about their school with help from Redrow.TV. It also portrays some aspects of their lives in and around Buckshaw Village, where their school forms part of a brand new community.
The footage was premiered when Redrow presented DVDs of the film to the school. During the screening teachers were moved to tears and there were also lots of laughs.
Lesley Myers, area sales manager for Redrow Homes (Lancashire), commented: “The children at Trinity School really embraced the TV project and were keen to take part. It was great to be able to join them as they took their first look at the footage – their reactions were wonderful. We’re so glad we were able to involve them.”
The film can now also be viewed online at Redrow.TV.
Ean Quirk, information communication technology co-ordinator at the school, said: “The initiative is fantastic and gave the children the opportunity to learn new skills. A lot of the children want to be famous and this project gave them that opportunity. The equipment was all brand new to them and they were keen to find out how it worked. They wrote their own scripts and prepared their own questions. Matthew and Megan, who took on the roles of the presenters, gave me a real grilling during the ‘big interview’.”
Following the successful pilot project at Trinity School Redrow is hoping to roll out the programme at schools across England and Wales.
Kim Peters, Redrow’s group sales and marketing director, explained: “Redrow has always been a big supporter of the communities in which it builds and particularly of education and young children. Through our unique Redrow.TV offering we are able to provide schools like Trinity a meaningful experience that fits with the National Curriculum in so many different ways. We hope to offer school children in other areas the chance to make their own film, taking on roles of presenters, producers, cameramen and film operators.”
Launched in 2010, Redrow.TV was developed for Redrow by North West-based advertising, marketing and digital interactive marketing agency, Ainsworth & Parkinson, who work closely with Redrow’s marketing team to manage its operation.
To tune in to the film produced by Trinity School children, log on to http://tv.redrow.co.uk/locations/north-west-and-north-wales/the-village-green/trinity-school-film-project.
Redrow Homes is one of the UK’s leading house builders, operating across England and Wales, with a strong emphasis on high quality family housing in prime locations. Its New Heritage Collection of family homes combines traditional looking, ‘Arts & Crafts’ influenced exteriors with bright, modern, high specification interiors. Established more than 35 years, the company has won numerous awards over the years. Redrow received a 5* Award in the Home Builder Federation (HBF) annual customer satisfaction survey in 2011 and 2012; collected the Gold award in the Large Housebuilder category of the 2011 What House? awards; and its ‘Our Pride ~ Your Joy’ campaign was named best marketing initiative at the 2011Housebuilder Awards for innovation and excellence. Web: www.redrow.co.uk.