Redrow gears up for regional expansion
After reporting strong figures in the last financial year, Redrow’s operating division covering the North West of England and North Wales has set its sights on three years of significant growth.
With headquarters at St David’s Park in Ewloe, Flintshire, the division oversees developments in Cheshire, Merseyside, Greater Manchester and North Wales.
Redrow Homes (NW) is building a solid foundation for expansion against the backdrop of an early-stage housing market recovery, which includes increasing the number of direct employees by almost 40%.
In doing so the company is hoping that the North Wales housing market will soon be stimulated by the Welsh version of the Government backed Help to Buy scheme, which has helped make home ownership easier and more affordable in England.
Top of the agenda is securing new sites to increase the number of sales outlets and the next three years will see the annual number of homes built in this particular patch doubled.
Sandy McBride, managing director for Redrow Homes (NW), said: “It’s a positive time of growth for the division and we are predicting that our expansion will accelerate rapidly over the next three years. We are keen to continue to target prime land in desirable locations for high quality developments of family homes."
One of 10 Redrow divisions operating across England and Wales, Redrow NW has set targets to increase its land bank considerably in the current financial year and increase its annual turnover more than two-fold by 2015.
Sandy added: “Within last three months we have launched new developments in Altrincham, Greater Manchester and Hawarden, in Flintshire and are looking forward to launching sales of 245 new homes in Bangor, Gwynedd, very soon, which will broaden our Welsh geographical patch further west. Work is due to start on 145 new homes off Ledsham Road in Ellesmere Port, Cheshire, which we will launch next year.”
The housebuilder has also submitted planning applications for a number of prime locations in Cheshire. These include a site close to the River Dee in Handbridge, Chester; a development of up to 300 homes in Daresbury; a 46-home venture in Farndon and 181 new properties in Backford Cross. Redrow also has an application pending for a development on the former site of New Heys School in Allerton, Liverpool. The total number of units accounted for by developments currently going through the planning system is 2,800.
Sandy added: “As well as contributing to the growth of Redrow Homes (NW), these new developments will help to boost local economies, providing hundreds of new jobs during construction and would typically be expected to stimulate the creation of many long term jobs in the service sector to meet the needs of new residents, e.g. in shops, healthcare and education.”
Among Redrow’s developments currently on sale in the region are Barrow’s Green and Lancaster Place in Widnes, Heathlands in Buckley, Heritage Park in Penymyndd, Gladstone Leigh in Hawarden, Crown Park and Stretton Green, near Chester, and The Birches in Altrincham.
Redrow builds around 3,000 new homes annually across England and Wales. Its primary emphasis is building traditional, family housing from its Heritage Collection but it also has a number of bespoke schemes, including luxury country homes and high value apartment schemes.
Redrow Homes is one of the UK’s leading house builders, operating across England and Wales, with a strong emphasis on high quality family housing in prime locations. Its Heritage Collection of family homes combines traditional looking, ‘Arts & Crafts’ influenced exteriors with bright, modern, high specification interiors. Established almost 40 years, the company has won numerous awards over the years. Redrow received a 5* Award in the Home Builder Federation (HBF) annual customer satisfaction survey in 2011, 2012 and 2013; collected the Silver award in the Large Housebuilder category of the 2012 What House? awards; and its ‘Share a little bit of joy’ campaign was named best marketing initiative at the 2012 Housebuilder Awards. Web: www.redrow.co.uk.