September and spring surges for new home searches in 2012
It seems September not only sees our roads filled with traffic as people return to work and school after the summer, it also inspires traffic of a different kind - visits to Redrow Homes’ website.
The housebuilder clocked up the peak number of visits to its website at the beginning of autumn, receiving 181,559 hits in September last year, suggesting that it is the most popular time for house hunters to search for their perfect pad.
Closely followed by August in second place, the next most common months for people looking at Redrow’s new homes were the spring months of March and April, with 158,404 and 160,845 hits respectively.
December was the quietest month for web traffic followed by June.
Kim Peters, sales and marketing director for Redrow Homes said: “It’s easy to understand why so many people are looking to move house in September, the kids are back at school and there’s the feeling of a new start as people perhaps start thinking about being in a new place for Christmas.
“Likewise with the spring surge, it’s that old adage of ‘a spring clean’, which leaves people feeling that they may want to improve aspects of their life such as where they live.
“However, it does mean that those looking to move at the quieter times of the year could take advantage of a wider choice or more enticing incentives, so we’d always encourage people to start looking early before the ‘peak seasons’.
Redrow launched a brand new consumer website in 2012 making it easier for customers to find the home they want, while enhanced behind-the-scenes tracking enables the company to analyse the data more efficiently and effectively.
Kim added: “At Redrow we pride ourselves on building high quality homes designed for family living. The website is the first point of call for many potential buyers looking to find out what’s available. By analysing our web stats we can begin to paint an interesting picture of the nation’s home buying habits.”
The website also features more photography and HD video content, 360 virtual tours, improved search facilities and the option to share content via social media.
Redrow Homes has developments across England and Wales, for more information about the sites, visit www.redrow.co.uk
Redrow Homes is one of the UK’s leading house builders, operating across England and Wales, with a strong emphasis on high quality family housing in prime locations. Its New Heritage Collection of family homes combines traditional looking, ‘Arts & Crafts’ influenced exteriors with bright, modern, high specification interiors. Established more than 35 years, the company has won numerous awards over the years. Redrow received a 5* Award in the Home Builder Federation (HBF) annual customer satisfaction survey in 2011 and 2012; collected the Silver award in the Large Housebuilder category of the 2012 What House? awards; and its ‘Share a little bit of joy’ campaign was named best marketing initiative at the 2012 Housebuilder Awards. Web: www.redrow.co.uk.