Charity at the heart of Redrow's ruby celebrations
United by a milestone birthday, staff at national housebuilder Redrow have pledged to raise thousands of pounds for charity to mark four decades in business.
November 4 is Redrow’s 40th anniversary and with six months still to go staff have already raised over £60,000.
Each of the company’s 10 operational divisions across England and Wales, plus employees from its Group headquarters and sister company Harrow Estates, have selected one or more local charities to focus their fundraising efforts on for the year.
With an element of healthy competition added, to see which division raises the most by November, staff have taken up the challenge with gusto, giving up their free time to raise money.
From adrenaline fuelled trials of physical strength to culinary competitions, Redrow’s employees have already taken on a whole range of fundraising activities including marathons, 200+ mile bike rides, skydives, bake offs and posing for ‘Calendar Girls’ style calendars. There are many more activities planned for the summer and autumn including family fun days and three peaks challenges.
Teams are also putting their practical skills to good use on a number of refurbishment projects including helping to build an extension to the Lymphoedema Clinic at St Catherine’s Hospice, in Preston, Lancashire; refurbishing the accommodation for parents at children’s cancer charity LATCH, based in Cardiff; and renovating a charity shop for Naomi House in Eastleigh, Hampshire.
Karen Jones, HR director for Redrow Homes, said: “When we started talking about how to celebrate our 40th anniversary the same themes came up again and again. Everyone was focussed on leaving a lasting legacy and raising money for good causes. As we have a number of offices and site bases across England and Wales, the divisional charity challenge means everyone is helping a charity close to their hearts. It’s also fun to add that element of competition to the mix as each divisional company is very keen to come top of the fundraising league table come November.”
The company itself has pledged £4,000 per division to kick start the challenge, totalling £48,000. In addition, the collective cash raised by staff after just four months has surpassed £60,000.
Redrow was founded in 1974, when Steve Morgan borrowed £5,000 from his father to set up a civil engineering business. The firm moved into housebuilding in 1982, building its first new homes in Denbigh, North Wales. A year later, with 359 employees, Redrow opened new offices in Alltami, not far from the present-day St David’s Park headquarters in Flintshire. Today the company employs around 1,300 people with offices across England and Wales including central London.
Full list of the charities who will benefit from Redrow’s divisional charity challenge:
Redrow Group: Lupus North Wales
Harrow Estates: Joshua Tree
Redrow NW: Hope House Children’s Hospices
Redrow Lancashire: Derian House, St Catherines Hospice, The Stroke Association & The Alzheimer’s Society
Redrow Yorkshire: Martin House Children’s Hospice
Redrow Midlands: Birmingham Children’s Hospital Cardiac Unit
Redrow South Midlands: Clic Sargent
Redrow South West: ASK St Nicholas & Start-Rite Pre-school
Redrow South Wales: LATCH
Redrow South East: Dementia Concern & Heart of Kent Hospice
Redrow Southern Counties: Naomi House Hospice
Redrow London: British Heart Foundation