Let's play house with Redrow
If buying a new home was left to children, what questions would they ask?
Homebuilder Redrow thought it would be fun to find out and joined forces with a primary school to give young pupils the run of the house.
The seven and eight-year-olds were allowed to explore every nook and cranny and ask Redrow’s sales consultants any questions they wanted for a specially created film that’s now running on Redrow.TV and social media.
The film shows eight children running through a Redrow show home, hiding in wardrobes, jumping on beds and racing around the garden in a bid to find out what a new home could offer them. And the verdict?
Dave Bexon, Redrow’s group sales and marketing director, said: “I think it’s fair to say they loved the houses. Their favourite things were the conservatory, the big cupboards, the bedrooms, especially the bunk beds, and they had great fun in a swinging egg chair in the garden.”
And what did the children have to say?
From wanting to sit in the conservatory all day and “watch flowers grow in the garden" to aspiring to live in a Redrow home when they were older, they had plenty to offer.
“It’s big but it isn’t too big,” said one boy.
“This is well bigger than my old bedroom,” said another of the children.
Some wanted to know where the trampoline would go – or if it could come with a lift. They craved the cookies laid out in the show home kitchen, but weren’t so keen on the books in the lounge.
Asked how much they’d be prepared to spend to own a house like this, answers included “I’d give them all my money to let me buy it” … and “one million jelly beans!”
“I don’t think we’ll be accepting sweets as payment just yet,” Dave laughed. “But it’s good to know which element of our homes appeal to the younger generation; and interesting to hear them pull out examples like big bedrooms and the window designs as favourite features. Parents tend to like those things too. We’d like to thank pupils from Athelstan Community Primary School in Sherburn in Elmet, North Yorkshire for their help.”
Watch the film here: https://www.redrow.co.uk/tv/videos/generic/lets-play-house-with-redrow or on Redrow’s You Tube channel to see the new homes through the children’s eyes.
Young or old, Redrow’s homes have much to offer – explore them at www.redrow.co.uk.
Established more than 40 years, Redrow Homes is one of the UK’s leading house builders, with a £1billion turnover and building more than 4,000 homes in 2014/15 financial year.
Operating across England and Wales, there is a strong emphasis on providing high quality homes in prime locations and its housing ranges feature designs to suit all lifestyles:
• The Heritage Collection combines traditional looking, ‘Arts & Crafts’ influenced exteriors with bright, modern, high specification interiors.
• The classically styled Regent Collection features Georgian inspired street scenes and architecture.
• Redrow has also launched a new brand of contemporary homes in Abode, which boast open plan layouts with streamlined kitchen, dining and lounge areas, high specification wet rooms and outdoor living space.
Redrow also creates exclusive bespoke developments in both rural and urban locations. The company has won numerous awards over the years, including, most recently, the Gold Award for Best Large Housebuilder at the What House? Awards 2015 and 2014, Best House Design at the Sunday Times British Home Awards 2015 and the 2014 Building Awards Housebuilder of the Year. Its ‘My Redrow’ online tool won the overall Customer Engagement category at the 2013 Peer Awards for Excellence. Web: www.redrow.co.uk.