Innovation Gives Buying New The Edge
As New Homes Week gets underway (May 16-22), Redrow is highlighting how innovation is changing the experience of buying a home for its customers.Not only is the week celebrating everything that places newly built homes streets ahead of competition from the second hand market, it’s also giving developers a platform to underline why opting to buy new can be as enjoyable as it is exciting.
An industry innovator, Redrow has honed the customer journey by harnessing the internet and putting buyers in the driving seat. My Redrow, the personal members area of its website, now has more than 42,000 members (since launching in April 2013) and is being used by people at every stage of the home buying process.
Accessed via Redrow.co.uk, My Redrow guides customers through the whole journey from searching for and reserving a property, to confirming choices and purchasing optional extras through to moving in.
Dave Bexon, Group sales and marketing director for Redrow Homes, said: “Since its launch, My Redrow has paved the way in the housebuilding industry, creating an award-winning, streamlined experience for buyers.
“At the start of the process, customers can save favourite developments and properties, book and manage appointments, take a look at what’s included and the choices and optional extras available, and make direct contact with recommended new build mortgage specialists. Once they’ve reserved, they can then keep up to date on the build stage of their home, what they need to do next and are able to order a wide variety of interior extras and upgrades to personalise their new home. It creates a very interactive and exciting experience.
New message alerts let buyers know what their next essential task is and guides them through the process in easy steps, allowing them to style and personalise the property on a room by room basis.
Where once everything was done in person at the development, two thirds of the extras purchased by Redrow customers are now chosen online, freeing up their time during what can be a very busy period in anyone’s life.
Dave added: “We’re regularly adding new features too. One of the most recent being our ‘Customer Service Made for You’ process which supports our customers from exchange of contracts to moving in. We’ve so much more to include and are already working on a number of new features which will be coming soon.
“Buying a new home is probably the largest purchase anyone will ever make so we want to make the process as smooth as possible. We want to flip on its head the notion that buying a house is stressful, and My Redrow adds that extra element of anticipation as buyers track the progress of their new home.”
The top 10 most popular options chosen by My Redrow members are:
1. Flooring from a stylish choice of vinyl or ceramic tiles
2. Brushed or polished chrome downlights
3. Carpets from a wide choice of colours and luxurious textures
4. Wardrobes, with a choice of either sliding or hinged doors
5. Practical kitchen extras such as appliances or a hot & cold water filter tap
6. Designer tiles from such leading names as Johnsons and Porcelanosa
7. Integrated dishwashers from popular brands such as Smeg or Siemans
8. Beautifully crafted granite worktops
9. Conservatories in a choice of sizes to provide the perfect additional living space
10. Stylish bathroom extras from cabinets to accessories
Sally and Martin Bedwell, who bought a property at Castle Fields, Northants, said: “We had great fun using the ‘My Redrow’ feature - it was like shopping online with the advantage of being able to go into the sales office to check the colours. It’s much better than buying an older property as it meant we could walk straight in and everything was what we had chosen from day one.”
Redrow homeowners Rosa and Tony Varey, who purchased at The Sycamores, West Sussex, said: “We found the My Redrow feature of the website very useful for planning, double-checking all of the options and confirming prices. It’s easy to use and worked well for us, and we’d say using it is an essential part of the buying process.”
Registering for My Redrow online is easy with Redrow also offering demonstrations to customers who visit its marketing suites. For more information visit
Established more than 40 years, Redrow Homes is one of the UK’s leading house builders, with a £1billion turnover and building more than 4,000 homes in 2014/15 financial year.
Operating across England and Wales, there is a strong emphasis on providing high quality homes in prime locations and its housing ranges feature designs to suit all lifestyles:
• The Heritage Collection combines traditional looking, ‘Arts & Crafts’ influenced exteriors with bright, modern, high specification interiors.
• The classically styled Regent Collection features Georgian inspired street scenes and architecture.
• Redrow has also launched a new brand of contemporary homes in Abode, which boast open plan layouts with streamlined kitchen, dining and lounge areas, high specification wet rooms and outdoor living space.
Redrow also creates exclusive bespoke developments in both rural and urban locations. The company has won numerous awards over the years, including, most recently, the Gold Award for Best Large Housebuilder at the What House? Awards 2015 and 2014, Best House Design at the Sunday Times British Home Awards 2015 and the 2014 Building Awards Housebuilder of the Year. Its ‘My Redrow’ online tool won the overall Customer Engagement category at the 2013 Peer Awards for Excellence. Web: www.redrow.co.uk.