Southall school scoops first place for sustainability commercial
Redrow Homes invited schoolchildren across West London to create a 60 second audio commercial to explain to other young people how important energy saving measures are in the home and raise awareness of how new homes are built with energy efficiency in mind.
Three Bridges School won a public vote via Redrow’s YouTube channel against one other shortlisted school, chosen from a total of 45 commercials entered.
Run in partnership with UTV Media through its ‘ucreate’ Schools Project, successful year 5 students Aneal Panesar and Lois Valério have now had their commercial professionally produced at West Side Radio in Hanwell, while Redrow has contributed £500 for sustainability projects at the school.
Lois said: “We took a taxi to Westside Radio Station. As soon as we arrived, the station manager escorted us into studio one where we were interviewed live on air. It was so exciting for Aneal and I. After the interview we then recorded our Redrow commercial professionally. After we completed recording our commercial, we took a taxi back to school just in time for our hockey and dodgeball practice!”
Year 5 learning mentor Fidel Channer added: “The visit to West Side Radio has been a great media outlook for the Three Bridges students. They appreciated recording the commercial and the interview segment was exciting for them.
“This has been a phenomenal opportunity and learning experience for our pupils. As individuals we live and breathe creativity. It’s up to us as adults to embrace and channel that concept, talent or gift and distribute it among the younger generation. I thought this would be a great opportunity for our students to challenge their inner journalistic prowess and get a head start in the media world and learn how a small part of it works behind the scenes.”
Nicola Johansen, sustainability manager at Redrow Homes, said: “We’d like to congratulate the pupils at Three Bridges on their well-deserved win and we’re delighted with the final commercial. This is the second time we have run such a competition with schools and it’s wonderful to hear from the younger generation about how they value their environment and saving energy in the home.
“Our aim was to raise awareness of how energy efficient new homes can be, helping reduce carbon emissions and our customer’s energy bills. It was a great opportunity to engage pupils on this important subject.”
With over 120 developments across the UK and several in North West London, including plans for 2,900 new homes in Colindale as part of a £1bn housing scheme with a primary school, shops and restaurants on the former Peel Centre site.
Redrow is one of the UK’s leading housebuilders and aims to be one of the most sustainable and socially responsible construction businesses by 2018. In 2015 the company’s developments continued to reduce their impact upon the environment, with carbon emissions down and more recycling facilities included. Brownfield sites accounted for 57% of developments and 95% were within 500m of a public transport node.
For more information on the ‘UCreate’ Energy Efficiency Schools Project visit www.u-create.net or for future information on Redrow Homes visit www.redrow.co.uk.
Established more than 40 years, Redrow Homes is one of the UK’s leading house builders, with a £1billion turnover and building more than 4,000 homes in 2014/15 financial year.
Operating across England and Wales, there is a strong emphasis on providing high quality homes in prime locations and its housing ranges feature designs to suit all lifestyles:
• The Heritage Collection combines traditional looking, ‘Arts & Crafts’ influenced exteriors with bright, modern, high specification interiors.
• The classically styled Regent Collection features Georgian inspired street scenes and architecture.
• Redrow has also launched a new brand of contemporary homes in Abode, which boast open plan layouts with streamlined kitchen, dining and lounge areas, high specification wet rooms and outdoor living space.
Redrow also creates exclusive bespoke developments in both rural and urban locations. The company has won numerous awards over the years, including, most recently, the Gold Award for Best Large Housebuilder at the What House? Awards 2015 and 2014, Best House Design at the Sunday Times British Home Awards 2015 and the 2014 Building Awards Housebuilder of the Year. Its ‘My Redrow’ online tool won the overall Customer Engagement category at the 2013 Peer Awards for Excellence. Web: www.redrow.co.uk.