Redrow, took home gold at The Institute of Sales Management’s prestigious BESMA Awards 2018 on Friday, which celebrated the outstanding expertise, talent and achievements by those striving for sales excellence.
We won two awards on the night, with My Redrow winning the award for ‘Innovation in Sales’, while Sales Consultant, Craig Watts was named CPD (Continuing Professional Development) Practitioner of the Year.
My Redrow is an online member’s area designed to enhance the customer’s home buying experience by providing support from their initial search to moving into their new Redrow home. Growing from strength to strength since the launch in 2013, we have invested significantly in My Redrow, increasing our in-house development team to deliver the innovative benefits. My Redrow offers a unique opportunity for members to style our homes from an extensive range of choices and optional extras or upgrades, and confirm and pay for selections online. With the ability to see the build progress of customer homes, store important documents and use a number of checklists and guides, we continue to evolve My Redrow to meet customer needs and requirements.
Dave Bexon, Group Sales and Marketing Director at Redrow, comments: “As the nation becomes more digitally savvy, consumers’ property purchasing habits are evolving as well. We understood years ago the need for an online portal that could provide buyers with important updates and information on their purchase 24/7 and so we’ve invested significantly in My Redrow to ensure it offers the best possible digital experience. We are therefore delighted to see it crowned as the best innovative product in sales at last week’s BESMA awards.”
We have long recognised the role technology plays in meeting customers’ needs. The use of technology such as 3D models and iPads in sales suites enables our customers to visualise layouts and floorplans, consider how their furniture might fit within a property, and to see in detail the specification and build quality of the homes. Yet, we also continue to ensure our sales teams are able to provide an equally efficient and professional service.
Craig Watts, who has worked with us for more than three years, and was recently named our sales consultant of the year, has now taken on the title of BESMA’s CPD Practitioner of the Year.
Craig was nominated for the award by an external company who were impressed by his dedication to his role. In the last three years, Craig, who is launching Redrow’s first heritage development in the newly created East Midlands division, has won a raft of awards for his commitment to sales excellence, and recently received a score of 97% in a mystery shopper experience.
Dave continues:“Craig is one of the shining stars of our sales team and is a great example of someone who will go above and beyond to offer our customers and prospective buyers the best possible experience. Over the last year, Craig has been committed to developing a whole range of his skills, whether that be sales technique or presenting, by attending seminars, listening to audio books or even attending voice coaching lessons. His hard work has really paid off and this award is testament to that.”
BESMA, now in its 12th year, is one of the sales industry’s top awards events and recognises the key role of sales in creating a thriving UK economy.