Winsford girl helps spread 'A little bit of joy'
The five-year-old from Winsford gives a child’s eye view of a Redrow home in the marketing campaign, which is currently airing on Redrow’s own website, broadband TV channel, social media and property portals. It’s also playing at shopping centres including on the big screen in the food hall at the Trafford Centre.
On YouTube alone it was watched more than 1,300 times in the first five days and the popularity of the film is growing.
Proud of her daughter’s starring role in the film, Issy’s mum Kerry said: “Issy was one of a number of children of different ages screen tested by Redrow and was over the moon when they chose her to appear in the film. They said she had just the right amount of ‘cute factor’ and was a natural in front of the camera.
“Issy’s confident anyway but I think she’s even more confident in front of the camera – she’s a little superstar and a diva in the making.”
The aim of the film is to ‘spread a little bit of joy’ and builds on the success of Redrow’s successful ‘Our Pride ~ Your Joy’ advertising campaign, which highlights how Redrow employees are committed to quality so that their customers can experience the joy of owning a brand new home.
In the latest film, shot on location at Dibbin Brook in Bromborough, Wirral, Issy demonstrates how “Redrow built the perfect family home” with a dining area “big enough to feed an army” and utility room “to keep everything nice and clean”.
“She loved every minute of it and the feedback we’ve had has been amazing. Issy attends St Joseph’s Primary School and they even showed it in assembly. Her friends absolutely love it and some have asked for her autograph because they think she’s famous,” Kerry added.
“It’s amazing how many people have viewed the film. Everyone loves the bit where she’s putting the toys to bed.”
Issy’s role is now being extended to appear in press advertisements and other marketing material.
To watch Issy ‘spread a little bit of joy’ log on to YouTube.
Cheshire homebuyers can experience all that a brand new Redrow home has to offer with a visit to Issy’s ‘local’ development, St John’s Wood in Winsford, where the show homes are open Thursday to Monday from 10am to 5.30pm.
Redrow Homes is one of the UK’s leading house builders, operating across England and Wales, with a strong emphasis on high quality family housing in prime locations. Its New Heritage Collection of family homes combines traditional looking, ‘Arts & Crafts’ influenced exteriors with bright, modern, high specification interiors. Established more than 35 years, the company has won numerous awards over the years. Redrow received a 5* Award in the Home Builder Federation (HBF) annual customer satisfaction survey in 2011 and 2012; collected the Gold award in the Large Housebuilder category of the 2011 What House? awards; and its ‘Our Pride ~ Your Joy’ campaign was named best marketing initiative at the 2011Housebuilder Awards for innovation and excellence. Web:www.redrow.co.uk.