Proof Housing Market Can Still Prosper Post Brexit Vote
Defiant homebuyers have shown they’re happy to invest in bricks and mortar despite last week’s Brexit result.More than 1,500 visitors turned up at just four brand new Redrow developments over the weekend, with queues forming from first light in one location and one customer spending the night in his car at another!
Available homes at all four locations were snapped up virtually straight away – three in 10 minutes at Woodland View, in Prestwich, Manchester, where the queue was already snaking along the road when sales staff arrived for work; and Redrow took ‘early bird’ registrations which will give people priority to purchase on selected properties.
Redrow’s Group sales and marketing director Dave Bexon said: “After Friday’s headlines that housebuilding would be one of the sectors impacted by the UK’s vote to leave the European Union, it was refreshing to see that demand for our homes was as high as ever, if not more so.
“We had queues forming in Prestwich from 5.30am and saw 250 visitors in one day alone. At the other end of the M62 in Liverpool we had someone sleep outside our Redbridge Park development in Fazakerley to secure the new home they wanted. Around 160 people attended the launch weekend here and all four available properties sold quickly.”
The pattern was repeated at Redrow’s new flagship Woodford Garden Village development, near Stockport, which attracted 500 visitors in two days and at Ledsham Garden Village, in Cheshire, which saw 600. This translated into five sales at Woodford and seven at Ledsham, plus a further 13 ‘early birds’ across both sites.
“All four of these newly launched developments feature our hugely popular Arts & Crafts influenced Heritage Collection homes and provide evidence that there will always be a demand for a high quality housing product.
“While last week’s EU referendum result has thrown the country into political turmoil and a degree of economic uncertainty, our experiences over the weekend suggest that the housing market can – and will – prosper. The fact remains that after decades of undersupply the UK faces an acute housing crisis and we believe this will continue to fuel the demand for new homes.”
Sean Miley was the local man who slept in his car outside Redbridge Park, in Liverpool. It was a labour of love for the 25-year-old civil servant who was desperate to secure a home for himself and his fiancée, Charlotte, 23, who works at Liverpool John Moores University.
“My uncle owns a Redrow home so we know all about the quality. We’d also done our research and visited other Redrow developments in the city and even drove to Birmingham to see a show home there,” Sean explained.
“We didn’t want to miss out so I parked up outside the development and stayed there all night. By the time the sales office opened a queue of 40 or 50 people had built up so I was pretty glad I’d got their first.”
He said that the Brexit vote had stopped and made them think for a minute: “But no one really knows what will happen and whether we’ll be directly affected. At the end of the day we need somewhere to live and we know what’s in our price range. Life goes on!” he added.
Redrow show homes and sales offices in the south of England were still busy with no evidence of people putting off a decision to move.
“Our existing developments across Kent saw more visitors this weekend than the weekend prior, several sales were taken – including for some of our largest, most expensive properties - and others are expected to come in this week. Whilst a couple of people had questions for our sales staff there was generally little or no concern about any impact the Brexit vote might have on their purchase.”
For more on Redrow’s homes and availability, including its newest developments, visit: www.redrow.co.uk.
Established more than 40 years, Redrow Homes is one of the UK’s leading house builders, with a £1billion turnover and building more than 4,000 homes in 2014/15 financial year.
Operating across England and Wales, there is a strong emphasis on providing high quality homes in prime locations and its housing ranges feature designs to suit all lifestyles:
• The Heritage Collection combines traditional looking, ‘Arts & Crafts’ influenced exteriors with bright, modern, high specification interiors.
• The classically styled Regent Collection features Georgian inspired street scenes and architecture.
• Redrow has also launched a new brand of contemporary homes in Abode, which boast open plan layouts with streamlined kitchen, dining and lounge areas, high specification wet rooms and outdoor living space.
Redrow also creates exclusive bespoke developments in both rural and urban locations. The company has won numerous awards over the years, including, most recently, the Gold Award for Best Large Housebuilder at the What House? Awards 2015 and 2014, Best House Design at the Sunday Times British Home Awards 2015 and the 2014 Building Awards Housebuilder of the Year. Its ‘My Redrow’ online tool won the overall Customer Engagement category at the 2013 Peer Awards for Excellence. Web: www.redrow.co.uk.