Preston buyers use technology to visualise new home before they are built
HOMEBUYERS at a brand new development in Fulwood, near Preston, are being given a glimpse into their future thanks to a ‘virtual reality’ experience from Redrow Homes.
Most buyers are already familiar with 360-degree images, which allow you to rotate the view of a room, but Redrow has linked with visual technology experts Futurium to create interactive 3D visuals so people can ‘walk’ through the development as though they are actually there.
Only available at a very small number of developments, Redrow has installed the dynamic, interactive, multi-touch Futurium tablet at Tabley Green, which recently opened its doors to prospective purchasers.
Lesley Myers, sales manager for Redrow Homes (Lancashire), said: “This is a fantastic piece of equipment that enables purchasers to totally immerse themselves in a new home.
“Simply double tap on any house and customers will be taken in for a closer look, instantly providing information on the external finishes of the house, the garden, the driveway and garage door, together with information on the price, number of bedrooms and housetype description.
“Select ‘walk through’ and they can virtually walk around the development as if they were there in real life and there’s also the option to explore the views from the front and back door of each property.”
Birds eye 3D floor plans allow would be owners to see the space and dimensions of each room and layout, while a gallery of images is available for each property.
“Really there is nothing like it – other than the real thing, so it’s perfect for buying ‘off-plan’, as customers can virtually view their home inside and out before it’s built,” Lesley adds.
Redrow was the first housebuilder to introduce this technology last year. Futurium say it helps buyers “to make decisions smarter, faster, and easier.”
For Tabley Green sales consultant Dawn Morters, the tool is perfect to help her sell ‘the dream’ of living in a Redrow home to would-be buyers. “Visually it’s fantastic and so easy to use,” said Dawn.
“It’s great to be able to show people around the houses and give them a truly 3D experience. Customers really enjoy using the screen and it’s definitely helping them to imagine themselves living here and to picture the finished homes. They can even walk down the road outside their chosen house and discover the views around each corner, looking right and left!”
Three and four-bedroom properties from Redrow’s Heritage Collection are now on sale at Tabley Green with current prices from £294,995. This new community will eventually feature 170 homes, which are being built next to the housebuilder’s highly successful Daleside Meadows venture.
Enjoying a picture perfect setting, the location is close to the vibrant hub of Preston. It’s also within easy reach of the stunning beaches of the Fylde coast or the fun of the fair at Blackpool, as well as offering good access to the M6 motorway for travel further afield.
To experience Redrow’s interactive virtual tool visit the marketing suite and two new show homes at Tabley Green, Thursday to Monday, 10am to 5.30pm, visit www.redrow.co.uk/tableygreen or call 01772 507449.
Redrow was established in 1974. Today, it is one of the most successful and acclaimed property developers in the UK, building around 5,000 premium quality family homes a year in prime locations across England and Wales. Over Redrow’s history spanning more than 40 years, it has earned a unique reputation for quality and building beautiful homes, which people love to live in. To help achieve this it also focusses on two other key areas: valuing people and creating outstanding locations. Implementing its strategy whilst engaging with colleagues and stakeholders helps Redrow deliver significant value to investors and the wider community. Redrow is listed on the London Stock Exchange and is a constituent of the FTSE 250 index. For the year ended 30th June 2016, the Group reported record revenues of £1.38 billion. Redrow has been awarded the ‘Best Large Housebuilder’ title twice in the last three years at the What House? Awards. This year, Redrow was named as a UK Top 100 Apprenticeship Employer for the fourth consecutive year. Visit redrow.co.uk for more details.