New MD tasked with growing Redrow's prominence in the south east
Redrow Homes has appointed a new managing director for its Eastern division as the company looks to strengthen its presence in the south east.
With a strong knowledge of the housing market following several years at the helm of two other major housebuilders in the south east and London, Keith Parrett has joined Redrow Homes’ Essex-based operation.
“Our aim is to provide high quality homes for our customers,” said Keith. “As an award-winning national company, one of our major aspirations is to substantially grow our business in the south east of England. As well as striving to increase the sales rates at our current live sites, our focus over the next 12 months will be to expand our land bank, through the acquisition of prime sites, and adding value through the planning process with land currently under our control.”
Keith started his career in civil engineering and, with many years experience in house building, is well-versed with what it takes to be successful within the industry. He also has an MA in property valuation and an MBA.
He added: “I’ve got a very strong team to work with at Redrow and I look forward to further building on their reputation in the south east.”
Redrow Homes is one of the UK’s leading house builders, operating across England and Wales, with a strong emphasis on high quality family housing in prime locations. Its New Heritage Collection of family homes combines traditional looking, ‘Arts & Crafts’ influenced exteriors with bright, modern, high specification interiors. Established more than 35 years, the company has won numerous awards over the years. Redrow received a 5* Award in the Home Builder Federation (HBF) annual customer satisfaction survey in 2011 and 2012; collected the Gold award in the Large Housebuilder category of the 2011 What House? awards; and its ‘Our Pride ~ Your Joy’ campaign was named best marketing initiative at the 2011Housebuilder Awards for innovation and excellence. Web: www.redrow.co.uk.
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