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Britain’s post-COVID living preferences revealed with space in the home for work and leisure front of mind

14th April 2021
  • Majority of consumers (77%) aspire to live in a two-storey detached home, with just 3% and 4% of Britons stating a preference for a terraced home or townhouse
  • Having a private driveway or garage is important to 92% of Britons
  • 70% of respondents believe it is important to personally know their neighbours

We’ve today revealed that Britain’s future housing preferences include private driveways, low density design and detached homes.

To underpin our commitment to creating a better way to live, particularly in a post-pandemic world, we’re closely monitoring consumer trends around what people want from their home and community, in order to respond accordingly. An extensive independent online survey which polled over 2,000 British adults was conducted via YouGov to provide insight into consumer home design and architecture preferences, neighbourly relations, and aspirations for their local areas.

Architecture and housing design

The research concludes that spacious living arrangements that offer functionality to adapt, spread out and create dedicated spaces for working, play and living are now at the forefront of Brits’ minds.

When asked to choose a new build home that they would aspire to live in most, the overwhelming majority of consumers (77%) aspire to live in a two-storey detached home, with an equal split between a preference for a more contemporary and period style. Only 3% and 4% of respondents stated they would choose to live within a terraced home or townhouse respectively.

The research also reveals that living in a home with a private driveway or garage is important to Britons, with 92% of the UK stating this would be useful to have in their next home.

Kevin Parker, our Group Master Planning Director, comments: “With most people spending more time in their homes than ever before over the last 12 months, our personal living situations and housing needs have been put under the microscope. It is crucial that housebuilders and policy makers listen closely to how consumer preferences have changed during the pandemic to create the most suitable homes on an informed basis.

“Our findings reveal that consumer aspirations lean strongly toward detached two-storey homes with a larger footprint which enable areas to be carved out in the home for different uses, whether that’s sitting around the table for a family meal, home working in a dedicated area, or taking online exercise classes.”

Local surroundings and amenities

A desire to be near green, open spaces, also rings true within the research, with 95% of respondents stating that they would find being near to open spaces beneficial in any future home move. Today, more people are keen to get into exercise mode in their own home, with 61% of respondents stating that it would be beneficial to have enough space in their home to exercise or create a home gym.

Attractive streets are important to consumers too, with 88% stating that a street comprising homes of the same style but with their own individual character would be their preference over homes that were the same build as every other home on the street.

Neighbourly relations

When it comes to the subject of neighbourly relations, 70% of respondents believe it is important to personally know their neighbours. Even respondents in London placed great importance on now knowing those they live close to, with 67% of Londoners stating it was important to know their neighbours personally. Those in the South East placed the most importance on knowing their neighbours, with over three quarters (76%) stating it was important to personally know their neighbours.

Of those who have neighbours, half (50%) are now interacting with their neighbours in a positive manner on a weekly basis.  When analysing daily interactions, respondents in Wales stood out as having the highest proportion of positive engagements with neighbours at 27%, compared to the English average of 16%. The next highest were people in Scotland and the North East of England at 19%.

Kevin Parker, our Group Master Planning Director, comments: “These findings support our current thinking around placemaking. We build our communities so they provide residents with thoughtful, natural communal outdoor spaces and amenities which are ideal for creating those ‘chance’ interactions between neighbours which help relationships flourish and build social cohesion. ‘Nature for people’ is one of eight placemaking principles integral to every one of our developments and we strive to provide a legacy of green spaces and natural habitats for wildlife and people alike.”

Media Contacts
Red Consultancy
Public Relations
Red Consultancy, 41 - 44, Great Windmill St, Soho, London W1D 7NF
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