Over the course of 2014 staff have raised a mammoth £418,922 for good causes through a variety of daredevil antics, fitness challenges and other activities. And that amazing total has since been boosted to £438,638 by further company contributions.
In January last year, the company’s operating divisions across England and Wales, plus employees from its Group headquarters and sister company Harrow Estates, were asked to select one or more local charities to raise money for as part of a 12 month “charity challenge”.
Staff took up the challenge with gusto, giving up their free time and no small amount of energy. From adrenaline fuelled trials of physical strength to culinary competitions, Redrow’s employees took on a whole range of fundraising activities including marathons, 200+ mile bike rides, skydives, bake offs, abseiling, canoeing, mountaineering and posing for charity calendars.
Teams also put their practical skills to good use on a number of refurbishment projects, including helping to build an extension to the Lymphoedema Clinic at St Catherine’s Hospice, in Preston, Lancashire; refurbishing the accommodation for parents at children’s cancer charity LATCH, based in Cardiff; and renovating a charity shop for Naomi House in Eastleigh, Hampshire.
Karen Jones, HR director for Redrow Homes, said: “We’re very pound of everyone who took part in the charity challenge to mark our 40th anniversary and showed such enthusiasm and dedication. Our goal now is to create a lasting legacy and run the challenge every year.
“For 2015 we are introducing a company ‘matched giving’ scheme. This means for every £4 staff raise for their charity of the year, Redrow will donate £1, up to a maximum Redrow donation of £10,000 for every £40,000 raised per division.”
For the 2014 challenge, Redrow initially put £48,000 (£4,000 per division) into the pot. At the end of the challenge, the company boosted the totals further by naming three ‘charity stars’ – Bill Parker of the Yorkshire division, Fred Veevers from Southern Counties and Scott Chamberlain of the South Midlands division. Each was nominated by colleagues for special recognition of his outstanding fundraising efforts and received a further £2,500 for their division’s pots.
The company also awarded the three divisions who raised the most money across the year with an extra donation to their charities as follows:
• Lancashire, who raised £74,000, were given an additional £6,000
• South West, who raised £66,831, were given £3,169
• And Southern Counties, who raised a £61,953, were given £3,047.
The final grand Group-wide total, including company contributions, is £438,638.
Full list of the charities who will benefit from Redrow’s divisional charity challenge:
Redrow Group: Lupus North Wales
Harrow Estates: Joshua Tree
Redrow NW: Hope House Children’s Hospices
Redrow Lancashire: Derian House, St Catherines Hospice, The Stroke Association & The Alzheimer’s Society
Redrow Yorkshire: Martin House Children’s Hospice
Redrow Midlands: Birmingham Children’s Hospital Cardiac Unit
Redrow South Midlands: Clic Sargent
Redrow South West: ASK St Nicholas & Start-Rite Pre-school
Redrow South Wales: LATCH
Redrow South East: Dementia Concern & Heart of Kent Hospice
Redrow Southern Counties: Naomi House Hospice
Redrow London: British Heart Foundation
Redrow was founded in 1974, when Steve Morgan borrowed £5,000 from his father to set up a civil engineering business. The firm moved into housebuilding in 1982, building its first new homes in Denbigh, North Wales. A year later, with 359 employees, Redrow opened new offices in Alltami, not far from the present-day St David’s Park headquarters in Flintshire. Today the company employs around 1,350 people with offices across England and Wales.
Established more than 40 years, Redrow Homes is one of the UK’s leading house builders, operating across England and Wales, with a strong emphasis on high quality family housing in prime locations. Its Heritage Collection of family homes combines traditional looking, ‘Arts & Crafts’ influenced exteriors with bright, modern, high specification interiors. The company has won numerous awards over the years, including, most recently, the Gold Award for Best Large Housebuilder at the WhatHouse? Awards 2014, the 2014 Building Awards Housebuilder of the Year and four consecutive 5* awards in the Home Builder Federation (HBF) annual customer satisfaction survey. Redrow also collected the award for best marketing initiative at the 2014 Housebuilder Awards and its ‘My Redrow’ online tool won the overall Customer Engagement category at the 2013 Peer Awards for Excellence.