Recognising how important it is to get these show case properties exactly right, leading new homes developer Redrow has bolstered its marketing team with the appointment of Emma Brindley to the newly created position of group interior design manager.
“I’m hoping to bring creative flair and a joined up approach to show home design at Redrow,” said Emma, 29.
“When people walk around a show home we want them to feel like they’re coming home. The interiors need to be warm and inviting, but at the same time they’ve got to shout out and stand out from the crowd. However, the most important thing is that the customer leaves appreciating that Redrow are offering something very special.”
As part of her role, Emma, from Stoke-on-Trent, will attend interior design trade shows around the UK and Europe to ensure Redrow stays at the forefront of innovative design, including Milan Design Week in April. She added: “Already we’re seeing the trends for 2014 emerging. One major trend is ‘minimal’, so we’ll be seeing neutral colour palettes with whites and pastels prevalent. Texture will be at the forefront as well as lots of colour blocking and use of raw materials like wood to create luxury.
“The other trend currently emerging is almost the polar opposite, this is ‘abundant’, and the trend is all about injecting bright colours. So yellows, reds, blues and pinks, and combining them with warm woods and more colour blocking. It’s all about injecting some fun into design and being confident with patchwork effects, stripes and florals. We’ll be taking inspiration from some of these key trends for our show homes at Redrow but ensuring they are tailored to suit our target customers.”
In creating the new position, Redrow has responded to customer feedback on the importance of show homes in a purchaser’s decision to buy a home.
Kim Peters, sales and marketing director for Redrow Homes, said: “Show homes are an essential part of the home buying process. It’s important that we keep our brand consistent and that our interiors reflect our core ethos of creating quality family homes that our customers really want to live in. We have appointed Emma as our group interior design manager to ensure we are maximising the potential of our show homes as valuable sales tools. Emma will be an important point of liaison between our carefully chosen interior designers, our divisional sales directors and our Group Marketing team.”
Having previously worked with an array of high end residential and commercial brands, Emma brings eight years of experience in interior design to her new role, including four years managing her own interior design practice in Staffordshire. She graduated with a BSc hons degree in Textile Design and Design Management from The University of Manchester.
Emma is based in the marketing department at Redrow’s UK headquarters at St David’s Park, Ewloe, Flintshire.
Redrow has nine divisional operations around the UK, with offices in central London, Basildon, Bristol, Cardiff, Northampton, Tamworth, Wakefield and Chorley. The company is currently building at around 80 locations in England and Wales, where the focus is mainly on family friendly homes with traditional looking Arts & Crafts influenced exteriors, a high quality internal specification and excellent customer service. Further information: www.redrow.co.uk. Redrow Homes is one of the UK’s leading house builders, operating across England and Wales, with a strong emphasis on high quality family housing in prime locations. Its New Heritage Collection of family homes combines traditional looking, ‘Arts & Crafts’ influenced exteriors with bright, modern, high specification interiors. Established more than 35 years, the company has won numerous awards over the years. Redrow received a 5* Award in the Home Builder Federation (HBF) annual customer satisfaction survey in 2011 and 2012; collected the Silver award in the Large Housebuilder category of the 2012 What House? awards; and its ‘Share a little bit of joy’ campaign was named best marketing initiative at the 2012 Housebuilder Awards. Web: www.redrow.co.uk.