Redrow's new land director for the Lancashire division – which includes large parts of Greater Manchester and Merseyside – is reflecting on an astute career choice almost three decades ago.
Karl Longworth, from Winstanley, near Wigan, studied for a combined BSc (Hons) degree in law and land use.
“When I graduated I decided that being a solicitor would be ‘boring’ and opted for a career in housebuilding instead, joining the industry as a graduate trainee,” Karl explains.
It’s a choice that appears to have paid off, with Karl subsequently rising through the ranks to land director after a 16 year ‘tenure’ with the Chorley-based housebuilder.
“I’ve only worked for three housebuilders in my career and the majority of that time has been with Redrow, firmly working on the philosophy that the grass is not always greener on the other side,” he adds.
As a result of staying on the Redrow side of the fence, Karl now heads up a busy and successful land team that is firmly focused on acquiring new sites for development, especially in Greater Manchester and along the M62 corridor. Recent acquisitions have included major tranches of land in Walkden, Prestwich and Oldham; and the company has forged a unique housing development partnership in Liverpool with the City Council and Liverpool Mutual Homes.
“Our role in the land department is to find the raw material that drives the business,” Karl says. “Each land acquisition is unique in its own right and all our purchases are equally satisfying. We work hard to gain interest in targeted sites and we concentrate on quality rather quantity.”
Acquiring new sites is vital for the company’s ongoing success and it relishes the challenge of almost any site – witness the total transformation over the last 12 years of the former ROF Chorley site to create the new mixed-use community that is Buckshaw Village.
“Crucially, Redrow has both the funds to act fast and the technical expertise to create solutions for complex sites,” Karl explains.
During the financial year ending June 30, 2015, Redrow’s Lancashire division purchased nine new sites which, once complete, will have a total sales value in excess of £145 million, while stimulating dozens of new jobs and bringing a host of other economic benefits to local communities.
For land enquiries, Karl can be contacted at Redrow’s Lancashire headquarters, at Buckshaw Village, near Chorley, tel: 01772 643700; or for more about Redrow’s homes visit www.redrow.co.uk
Established more than 40 years, Redrow Homes is one of the UK’s leading house builders, with a £1billion turnover and building more than 4,000 homes in 2014/15 financial year.
Operating across England and Wales, there is a strong emphasis on providing high quality homes in prime locations and its housing ranges feature designs to suit all lifestyles:
• The Heritage Collection combines traditional looking, ‘Arts & Crafts’ influenced exteriors with bright, modern, high specification interiors.
• The classically styled Regent Collection features Georgian inspired street scenes and architecture.
• Redrow has also launched a new brand of contemporary homes in Abode, which boast open plan layouts with streamlined kitchen, dining and lounge areas, high specification wet rooms and outdoor living space.
Redrow also creates exclusive bespoke developments in both rural and urban locations. The company has won numerous awards over the years, including, most recently, the Gold Award for Best Large Housebuilder at the What House? Awards 2014, the 2014 Building Awards Housebuilder of the Year and five consecutive 5* awards in the Home Builder Federation (HBF) annual customer satisfaction survey. Its ‘My Redrow’ online tool won the overall Customer Engagement category at the 2013 Peer Awards for Excellence. Web: www.redrow.co.uk