South Liverpool homes take centre stage for national campaign
With award-winning homes, and located in one of Liverpool’s most sought-after areas, Allerton Gardens is used to being the centre of attention.
Now, in what is believed to be the first by a UK housebuilder, we’ve produced a first-person view (FPV) drone footage video - and the new homes in Allerton took centre stage.
The five-bedroom detached Highgrove show home at Allerton Gardens features in the two-minute-long video, which takes the viewer on a journey throughout the house and garden during a BBQ party between neighbours.
The complex, one-take drone shot is a filming technique that is still in its relative infancy and has recently become popularised by several high-profile viral examples, such as Paris St Germain’s video unveiling the signing of Argentinian superstar Lionel Messi.
Expert filming was undertaken by Aerial Photography Ireland, who have previously worked with the likes of Channel 4, Sky, Facebook and Lidl, and have described the shoot as their most complex to date.
Allerton Gardens is actually two developments in one and also features The Groves, with its selection of luxurious three and four-bedroom family homes.
The homes are set in one of Liverpool’s leafiest and most sought-after suburbs, close to a superb collection of parks and paths, as well as having a vibrant community of shops, bars and restaurants right on the doorstep. Premium homes from our Arts & Crafts inspired Heritage Collection were deemed perfect for the location – and those homes were deemed perfect for our national campaign.
North West interim sales director Simon Bennett said: “We’re extremely proud that our fabulous new homes in Allerton were chosen to be an exemplar of the Redrow brand on a national platform.
“The drone is a wonderful piece of technology and the footage captured offers the home buyer a step further than our online gallery and floor plan.”
Homes in the Allerton Gardens phase are virtually sold out, but we’re busy planning the next sales release for The Groves, which will include examples of the Harrogate, Cambridge and Sunningdale four-bedroom detached homes. Properties will be available in the new year and prices are expected to start from around £500,000.
The development has also recently won a prestigious UK Property Award, one of 13 for us.